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The MasterClass allows you learn the fundamentals of how to bring a powerful healthcare brand that resonates with your customer and create a unified experience across all channels. The session includes:
The fundamentals of branding: beyond the jargon, learn and understand the basic principles of branding and brand building. Get an insight on key processes & tools
Branding & Healthcare: Learn how the brand building process applies specifically to hospitals and the unique characteristics of this industry
Create a unified experience: Learn in a simple, practical step by step guide on how to create a unified experience that flows seamlessly across all channels. This would cover:
The brand identity for the hospital
Developing unified marketing programs
Creating an interior and environment design in sync with your brand
Creating a better service environment
Each of the mentioned fundamentals would be further explained & narrated through an intense workshop with a themed presentation ensuring that you not only explore the basics but also learn on how it needs to be implied for a running a successful business.
