Competitive Analysis is a critical part of every business decision and there are 5 important frameworks that will be discussed that practitioners use to drive data-driven decision making around roadmaps.
KEY TAKEAWAYS
Understand the difference between strategic and tactical competitive analysis
Understand outside in and inside out competitive analysis frameworks and best practices around how to build and present them to management for decision making
As a Product Owner, Business Analyst, Engineer/QA or Project Manager how to manage stakeholders and lead with data-driven decision making leveraging competitive analysis.
ABOUT THE SPEAKER
Prof. Pinkesh Shah ex. Global VP-Product Management, McAfee Faculty, Institute of Product Leadership
Pinkesh Shah is a Silicon Valley Executive with an overall experience of 20 plus years as a Product Management Executive. Previously he was the global Vice President of Product Management at McAfee R&C BU (now part of Intel Corp.) for around 14 years in the US. Having played a key role in understanding how global products have to be adapted to work in emerging markets, he was instrumental in starting the product management organization in McAfee India. He is a guest faculty at several internationally reputed B-schools like IIM Bangalore, Amsterdam University, etc. He is an angel investor and is one of the founding board members at the Institute of Product Leadership (www.productleadership.com) – A Business School focused on Technology Professionals.
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