Master workshop on Creative Thinking for Business Innovation and Brands, Jan 17-18 2015, Gurgaon

Master workshop on business innovation and branding


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About The Event

Master workshop on business innovation and branding :

We acknowledge that creativity, innovation and design is essential for good business. We just don't know how to go about it or how to get it right......How to better understand your customer ? Where to look for while thinking of an idea? What next to do?  How to create a brand ?  How to create a cohesive brand experience ? What is design thinking? How can design help my business grow? What is service design? ...We shall equip you with better ways of dealing with such questions.
Indulge, talk, learn, share, discuss, co create, brainstorm and create.  Join us for an engaging intense brainstorming and workshop, explore the domain of design thinking, human centric design and radical innovation.

What will happen :

The whole workshop is planned as learning by doing exercise, with lecture and case studies. In a two day intensive workshop the participants will co create a new product / service idea by better understanding the user and also get insights into branding, marketing and planning a business.
In the past we have seen powerful ideas emerging out from these workshops turning into profitable, you never know.  

For :

start-ups , wanting to start-ups, second generation entrepreneurs, problem solvers and innovation enthusiasts.  

Topics Covered:

Introduction to: user ethnography, design thinking, user centric design,  product service system design, brand building,  positioning,  brainstorming and rapid prototyping.

About the trainer :

Mr. Nimesh Pilla
Artist, Architect and design strategist.
Founder CREATIVEDGE, a design strategy and training consultancy.
Ex- head of design and innovation - Future ideas ( business innovation wing of Future Group ).

worked with over 30 national and international brands in retail, real-estate, hospitality , e commerce and healthcare. Have been guest speaker and visit faculty at over 15 design and business colleges in India for the topics of design and innovation.

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