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Marks & Spencer (M&S), the iconic British retailer announced the launch of its Clothes Exchange Programme in India today in association with Goonj to encourage customers to recycle their clothes and help them live more sustainable lifestyles.
M&S believes old clothes should have a future: they should be put together for a good cause and not just thrown out. It is therefore asking its customers to bring in their preloved clothing of any brand to stores across India. In exchange, the customers will receive an M&S voucher worth Rs.600 for their contribution. The programme will run across 39 stores all over India in cities including Bangalore.
The Clothes Exchange is designed to reduce the tens of millions of tonnes of clothing sent by the public to landfill around the world each year. All the clothes contributed will be reused and recycled by Goonj and not a single item will go to landfill.
The Clothes Exchange campaign in India builds on Marks & Spencer’s Global Plan A initiative. Globally, 29 million items of clothing worth an estimated INR 164 crores has been raised for charity through Marks & Spencer’s customer clothes recycling schemes across the business since 2008.