Marketing Transformation Summit and Awards 2018

Marketing Transformation Drivers:

Changing customer needs and behaviours are influencing the transformation of not only the marketing function, but also everything ranging from product development, manufacturing models and distribution.

Expectations from CMO:

There is an increased expectation from CEO's and Board members from CMO to drive the growth agenda, as it is the best function to lead the organisational wide transformation to meet the evolving customer needs.

The marketing transformation challenge & complexity: 

However, with wide nature of customer segments, media and distribution channels there are increasing complexities and responsibilities that span technology, analytics, growth and measurable impact.

Moreover, the changing environment and expectations means that there is an urgent need for developing new marketing capabilities, both in the marketing organization and in the company as a whole.

Marketing transformation summit

A one day discussion that focuses on how to transform the marketing ecosystem that includes people, process, partnership and budgets, to meet on one hand the exponentially growing expectations of consumers, and on the other hand the ambitious sales targets set by top management and stakeholders.

Discussions taking place at the Marketing Transformation Summit & Awards 2018 on 11th December in Mumbai

• Evolution of CMO’s - Evolving the marketing function to meet the Business needs of tomorrow
• CMO Leadership Transformation
• Understanding customers better through marketing transformation
• What Marketing – and the Enterprise really need from Marketing and its evolution
• Building a centralized Marketing Transformation Team of Excellence
• CMO Playbook on Technology Marketing technology vision and roadmap
• Evolving the digital marketing transformation projects
• Implementation of Marketing Tools and Techniques
• CMO One to One How to stay competitive to centres of competence
• Creating Responsible Story Telling
• Data Analytics for better understanding of ROI
• How much to spend and what is my optimized marketing mix?
• Metrics to be tracked to meet various goals and objectives
• Right Steps to Strategy Building
• CMO-CIO collaboration Achieving marketing and IT collaboration
• Importance Of Developing Marketing Ethics and Integrity in the team?
• Using CSR to improve your Brand
• Marketing to generation Z
• Are We Automation Ready?

Below is the list of few speakers who would be a part of forum

• Sumeet R Verlekar, VP & Global Head (CMO) of Marketing, Welspun Global Brands,
• Sarthak Seth, Chief Marketing Officer, PANASONIC (India & South Asia)
• Pritika Shah, Vice President, Marketing , HDFC Life
• Mahesh Israni , Head, New Ventures Tata Global Beverages
• Hitesh Malhotra, Chief Marketing Officer, Nykaa
• Inderpreet Singh Sethi, Head Of Marketing Communications & Media, BMW India
• Himanshu Manroa, Head Of Market Insights & Knowledge Management Services, Willis Towers Watson
• Manish Advani, Head Change Management & Marketing, Mahindra Special Services Group
• Utpal Chakraborty, Head of Artificial Intelligence, YES BANK
• Deepak Saluja, Executive Vice President, Head & Investor Education, UTI Mutual Funds
• Kamlesh Pant, National Head Marketing, Bajaj Finserv
• Manish Advani, Head Change Management, Marketing Mahindra Special Services Group
• Nixon Joseph, President & Chief Operating Officer, SBI Foundation
• Rakesh Wadhwa, CMO EVP  Strategy & Retail Assurance, Future Generali India Life Insurance
• Sumanta Ray, Chief Marketing Officer, Narayana Health Hospitals & Healthcare
• Vipin Guliani, Head Digital Marketing, Piramal Group