Marketing Transformation Summit & Awards 2018
Sale Date Ended
Marketing Transformation Drivers:
Changing customer needs and behaviours are influencing the transformation of not only the marketing function, but also everything ranging from product development, manufacturing models and distribution.
Expectations from CMO:
There is an increased expectation from CEO's and Board members from CMO to drive the growth agenda, as it is the best function to lead the organisational wide transformation to meet the evolving customer needs.
The marketing transformation challenge & complexity:
However, with wide nature of customer segments, media and distribution channels there are increasing complexities and responsibilities that span technology, analytics, growth and measurable impact.
Moreover, the changing environment and expectations means that there is an urgent need for developing new marketing capabilities, both in the marketing organization and in the company as a whole.
Marketing transformation summit
A one day discussion that focuses on how to transform the marketing ecosystem that includes people, process, partnership and budgets, to meet on one hand the exponentially growing expectations of consumers, and on the other hand the ambitious sales targets set by top management and stakeholders.
Discussions taking place at the Marketing Transformation Summit & Awards 2018 on 11th December in Mumbai
Below is the list of few speakers who would be a part of forum