Book Online Tickets for Marketing Analytics Course by Henry Harv, Noida. Henry Harvin Education introduces 1-day / 4-hours Live Virtual Training and Certification course on \'Certified Marketing Analytics Practitioner\' program that equips participants with explore+analyze+solve marketing problems using popular analy

Marketing Analytics Course by Henry Harvin Education

 

  • Marketing Analytics Practitioner Course

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    INR 4000
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About The Event

Henry Harvin Education introduces 1-day / 4-hours Live Virtual Training and Certification course on 'Certified Marketing Analytics Practitioner' program that equips participants with explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel. This enables marketers to understand analytics-based marketing to drive ROI for their marketing campaigns.

About the Course

  • Duration/Mode/Certificate: 1 day/4 hours Live Virtual Training and Certification course creating competent Marketing Analytics professionals – Certified Marketing Analytics Practitioner (CMAP)
  • LMS: 24 x 7 access to Henry Harvin's® LMS platform with abundant content on Marketing Analytics including study material (PPTs and PDFs), videos, case studies, examples, resource library and related more
  • Employment Support: Get Placement and Internship support
  • Trainer: Delivered industry professionals having extensive experience as practitioners of marketing analytics with international companies. These professionals are also empanelled as domain expert with Henry Harvin Analytics Academy
  • Tools: R, Advanced Excel

Introduction 

    • What is Analytics
    • Types of Analytics
    • Marketing meets Analytics
    • Organisations using Marketing Analytics                                                                                                               

Data Collection & Data Understanding – Basics

    • Data Dictionary
    • Data types
    • Data Handling
    • Outlier Treatment
    • Handling Missing Values
      Marketing Data using - EXCEL
    • MS Excel Functions
    • Pivot Tables
    • MS Excel Charts
    • Case Study

R Programming

    • R-studio
    • Understanding Basics
    • Packages in R
    • Swirl R
    • Summarise & slice data
    • Case Study

Learning Outcomes:

  • Explore, Analyse & Solve Marketing Problems using Analytics Tools like R & Advanced Excel.
  • Understand 'What' & 'How' aspects of Data Collection
  • Get insights from Industry Best Practices for Marketing Measurement & Analysis
  • Communicate Marketing Objectives in a focused manner with data analysts & help evaluate results of data analysis better
  • Develop Goal Oriented Marketing Strategies
  • Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real Time
  • Understand Affinity of Product by Analyzing Transactional data
  • Understand Analytics-Based- Marketing to drive ROI for your Marketing Campaigns
  • Take Actionable Data Driven Decisions to increase market share
  • Ultimately, identify what is working and what is not working for your Marketing Campaigns

 

Why choose us? 

  • Ranked No.1 Online Marketing Analytics Course by Trainings360
  • Ranked No.2 Marketing Analytics Institute in India by Trainings360

 

Schedule, Fees & Location

  • Dates: 6th May 2018
  • Day: Sunday
  • Timings:  4pm-8pm 
  • Location: Delhi
  • Fees:  INR 4000/- ((including 18% GST)
  • Last Date: Seat availability on first come first serve basis only. First 20 registration only

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