Marketing Analytics Course by Henry Harvin Education

Henry Harvin Education introduces 1-day / 4-hours Live Virtual Training and Certification course on 'Certified Marketing Analytics Practitioner' program that equips participants with explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel. This enables marketers to understand analytics-based marketing to drive ROI for their marketing campaigns.

About the Course

• Duration/Mode/Certificate: 1 day/4 hours Live Virtual Training and Certification course creating competent Marketing Analytics professionals – Certified Marketing Analytics Practitioner (CMAP)
• LMS: 24 x 7 access to Henry Harvin's® LMS platform with abundant content on Marketing Analytics including study material (PPTs and PDFs), videos, case studies, examples, resource library and related more
• Employment Support: Get Placement and Internship support
• Trainer: Delivered industry professionals having extensive experience as practitioners of marketing analytics with international companies. These professionals are also empanelled as domain expert with Henry Harvin Analytics Academy
• Tools: R, Advanced Excel

Introduction 

• What is Analytics
• Types of Analytics
• Marketing meets Analytics
• Organisations using Marketing Analytics                                                                                                               

Data Collection & Data Understanding – Basics

• Data Dictionary
• Data types
• Data Handling
• Outlier Treatment
• Handling Missing Values
  Marketing Data using - EXCEL
• MS Excel Functions
• Pivot Tables
• MS Excel Charts
• Case Study

R Programming

• R-studio
• Understanding Basics
• Packages in R
• Swirl R
• Summarise & slice data
• Case Study

Learning Outcomes:

• Explore, Analyse & Solve Marketing Problems using Analytics Tools like R & Advanced Excel.
• Understand 'What' & 'How' aspects of Data Collection
• Get insights from Industry Best Practices for Marketing Measurement & Analysis
• Communicate Marketing Objectives in a focused manner with data analysts & help evaluate results of data analysis better
• Develop Goal Oriented Marketing Strategies
• Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real Time
• Understand Affinity of Product by Analyzing Transactional data
• Understand Analytics-Based- Marketing to drive ROI for your Marketing Campaigns
• Take Actionable Data Driven Decisions to increase market share
• Ultimately, identify what is working and what is not working for your Marketing Campaigns

Why choose us? 

• Ranked No.1 Online Marketing Analytics Course by Trainings360
• Ranked No.2 Marketing Analytics Institute in India by Trainings360

Schedule, Fees & Location

• Dates: 6th May 2018
• Day: Sunday
• Timings:  4pm-8pm 
• Location: Delhi
• Fees:  INR 4000/- ((including 18% GST)
• Last Date: Seat availability on first come first serve basis only. First 20 registration only