Marketing Analytics Course by Henry Harvin Education

Henry Harvin Education introduces 1-day / 4-hours Live Virtual Training and Certification course on 'Certified Marketing Analytics Practitioner' program that equips participants with explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel. This enables marketers to understand analytics-based marketing to drive ROI for their marketing campaigns.

About the Course

• Duration/Mode/Certificate: 1 day/4 hours Live Virtual Training and Certification course creating competent Marketing Analytics professionals – Certified Marketing Analytics Practitioner (CMAP)
• LMS: 24 x 7 access to Henry Harvin's® LMS platform with abundant content on Marketing Analytics including study material (PPTs and PDFs), videos, case studies, examples, resource library and related more
• Employment Support: Get Placement and Internship support
• Trainer: Delivered industry professionals having extensive experience as practitioners of marketing analytics with international companies. These professionals are also empanelled as domain expert with Henry Harvin Analytics Academy
• Tools: R, Advanced Excel

 Curriculum

Linear Regression (Half of the topic) 

• What is regression?
• Introduction to Linear Regression
• Applications & examples from the marketing world
• Case Study
• Understanding Data using R
• Uni-variate analysis
• Bi-variate analysis
• Best fit line – regression
• R-square, Adjusted R-square concept
• Test vs. Train datasets ( concept )
• Running the regression in R
• Linear Equation & significant variables
• Assumptions of Linear Regression
• Testing Multi-collinearity
• Heteroskedasticity
• Case Study

Logistic Regression (Half of the topic)

• Classification techniques & business problems
• Intro to Logistic Regression models
• Why Logistic vs. Linear models
• Odds Ratio
• Probability of an event
• Applications of Logistic regression models
• Case Study
• Generalized Linear models using R
• Shortlist the significant variables
• Test vs. Train data sets
• Validation of the model – Confusion matrix
• Evaluate the model and give business recommendations. 

Learning Outcomes:

• Explore, Analyse & Solve Marketing Problems using Analytics Tools like R & Advanced Excel.
• Understand 'What' & 'How' aspects of Data Collection
• Get insights from Industry Best Practices for Marketing Measurement & Analysis
• Communicate Marketing Objectives in a focused manner with data analysts & help evaluate results of data analysis better
• Develop Goal Oriented Marketing Strategies
• Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real Time
• Understand Affinity of Product by Analyzing Transactional data
• Understand Analytics-Based- Marketing to drive ROI for your Marketing Campaigns
• Take Actionable Data Driven Decisions to increase market share
• Ultimately, identify what is working and what is not working for your Marketing Campaigns

Why choose us?

• Ranked No.1 Online Marketing Analytics Course by Trainings360
• Ranked No.2 Marketing Analytics Institute in India by Trainings360

Schedule, Fees & Location

• Dates: 12th May 2018
• Day: Saturday
• Timings: 7pm- 11pm 
• Location: Delhi
• Fees:  INR 4000/- ((including 18% GST)
• Last Date: Seat availability on first come first serve basis only. First 20 registration only