Book Online Tickets for Marketing Analytics Course by Henry Harv, Noida. Henry Harvin Education introduces 1-day / 4-hours Live Virtual Training and Certification course on \'Certified Marketing Analytics Practitioner\' program that equips participants with explore+analyze+solve marketing problems using popular analy

Marketing Analytics Course by Henry Harvin Education

 

  • Marketing Analytics Practitioner Course

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About The Event

Henry Harvin Education introduces 1-day / 4-hours Live Virtual Training and Certification course on 'Certified Marketing Analytics Practitioner' program that equips participants with explore+analyze+solve marketing problems using popular analytics tools such as R & Advanced Excel. This enables marketers to understand analytics-based marketing to drive ROI for their marketing campaigns.

  

About the Course

  • Duration/Mode/Certificate: 1 day/4 hours Live Virtual Training and Certification course creating competent Marketing Analytics professionals – Certified Marketing Analytics Practitioner (CMAP)
  • LMS: 24 x 7 access to Henry Harvin's® LMS platform with abundant content on Marketing Analytics including study material (PPTs and PDFs), videos, case studies, examples, resource library and related more
  • Employment Support: Get Placement and Internship support
  • Trainer: Delivered industry professionals having extensive experience as practitioners of marketing analytics with international companies. These professionals are also empanelled as domain expert with Henry Harvin Analytics Academy
  • Tools: R, Advanced Excel

 Curriculum

Linear Regression (Half of the topic) 

    • What is regression?
    • Introduction to Linear Regression
    • Applications & examples from the marketing world
    • Case Study
    • Understanding Data using R
      • Uni-variate analysis
      • Bi-variate analysis
    • Best fit line – regression
    • R-square, Adjusted R-square concept
    • Test vs. Train datasets ( concept )
    • Running the regression in R
    • Linear Equation & significant variables
    • Assumptions of Linear Regression
    • Testing Multi-collinearity
    • Heteroskedasticity
    • Case Study

 

Logistic Regression (Half of the topic)

    • Classification techniques & business problems
    • Intro to Logistic Regression models
      • Why Logistic vs. Linear models
      • Odds Ratio
      • Probability of an event
    • Applications of Logistic regression models
    • Case Study
    • Generalized Linear models using R
    • Shortlist the significant variables
    • Test vs. Train data sets
    • Validation of the model – Confusion matrix
    • Evaluate the model and give business recommendations. 

Learning Outcomes:

  • Explore, Analyse & Solve Marketing Problems using Analytics Tools like R & Advanced Excel.
  • Understand 'What' & 'How' aspects of Data Collection
  • Get insights from Industry Best Practices for Marketing Measurement & Analysis
  • Communicate Marketing Objectives in a focused manner with data analysts & help evaluate results of data analysis better
  • Develop Goal Oriented Marketing Strategies
  • Gain Full View of Customers across Different Channels by Accessing+Integrating+Analysing Customer Data through Multiple Sources & Engage Customers in Real Time
  • Understand Affinity of Product by Analyzing Transactional data
  • Understand Analytics-Based- Marketing to drive ROI for your Marketing Campaigns
  • Take Actionable Data Driven Decisions to increase market share
  • Ultimately, identify what is working and what is not working for your Marketing Campaigns

 

Why choose us?

  • Ranked No.1 Online Marketing Analytics Course by Trainings360
  • Ranked No.2 Marketing Analytics Institute in India by Trainings360

 

Schedule, Fees & Location

  • Dates: 12th May 2018
  • Day: Saturday
  • Timings: 7pm- 11pm 
  • Location: Delhi
  • Fees:  INR 4000/- ((including 18% GST)
  • Last Date: Seat availability on first come first serve basis only. First 20 registration only 

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