Luxury Brand Strategy Skills

Luxury Brand Strategy Skills

 

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About The Event

LBSS : Luxury Brand Strategy Skills by Luxury Connect Business School has been designed to provide intrinsic luxury fundamental knowledge to enhance required skills for the industry. The program helps the candidate innovate and develop business strategies specific to luxury,  necessary for progressing in the ever-changing  luxury market . The content of this program has been designed jointly by SDA  Bocconi , Italy and Luxury Connect Business School  to  suit the Indian Luxury Market.

 

The LBSS is a 40 hour capsule program for professionals with a minimum of 2 years experience either in the Luxury Industry or 3 year experience in the Premium segment . It is designed in such a manner that it includes an 8 hour project on ground , thus enabling the candidate to practically  use the theoretical knowledge gained in the classroom session.

 

This program is conducted by Industry Experts- Mr. Abhay Gupta and Mr. Rajat Bhattacharyya

 

Need of the Hour

Luxury in India has seen a considerable growth of 20% from 4.77 billion USD in 2009 to 5.80 billion USD in 2010. Currently, it stands at 8.21 billion USD and expected to touch 15 billion USD by 2015. A survey carried out by Luxury Connect highlighted the fact that the current Indian luxury personnel lack in professional expertise to execute management or service of the International standards. India now being a major luxury hub, there is an exceptional need for trained and educated (in the subject) professionals to manage a brand in this competitive and fast-changing market.

 

What is it?

Luxury Brand Strategy Skills by Luxury Connect Business School has been designed to provide intrinsic luxury fundamental knowledge, enhancing one’s understanding power and the skills required for the industry. The program helps the candidate innovate and develop business strategies specific to fashion and luxury, which is necessary for progressing in the ever-changing luxury market.

 

Ideal Candidates

LBSS program is ideal for working executives who have entered or wish to enter the luxury industry without any prior education on the subject and have a keen interest to develop their skills and knowledge further in the luxury business. This program will help the person brush up on their luxury knowledge, gain insights from both local and global perspective, which in turn will increase their credibility. The program will be most advantageous for junior employees aiming to upscale their position in their own organization or with the next employer.

 

Career Opportunities

After undertaking this program, the candidate will be able to manage, strategize and implement business models specific to luxury industry in India. It will
further enable them to realize their own potential and help them explore other luxury segments as well. This program prepares the candidates for higher positions such as Brand Country Head, Brand Manager, Marketing Manager, Marketing executive, Buyer, Merchandiser and Visual merchandiser.

 

 

Session

Day 1

Day 2

Day 3

Day 4

Session1

Introduction to Luxury

Emerging, Growing, Mature Markets in Luxury

Buying & Merchandising

Business Model Strategies & Innovation

Session 2

Luxury Business Foundations

Marketing Strategies

Visual Merchandising

Business Model Strategies & Innovation

Session3

Fashion Market Segmentation

Corporate Communication Strategies

Luxury Business Financial

Field Work Presentation

Session 4

Insights on various sector of Luxury

Retail Operations Management

Management Skills

Field Work Presentation

 

 

Tutors:

 Mr. Abhay Gupta 

Abhay Gupta, Founder Promoter & CEO of Luxury Connect, is also the recent recipient of Luxury Retail Icon title by Asia Retail Congress. Having being featured in Forbes Luxury Trend Report 2012 as one of the Industry Leaders, he has also been recognized as luxury expert by CNBC, CNN, NDTV Profit, Business India, Economic Times to name a few. He helped not only bring but establish luxury brands like Versace, Versace Home, Versace Collection, Corneliani, John Smedley, Tween Damat ADV, Arredo Classic etc in India. He has now been mandated by a plethora of Luxury brands across fashion, lifestyle, home, interior & residences etc for their India entry strategy. He is also a regular speaker at most Luxury Forums. Fondazione Altagama has recognized his contribution to the growth of Italian luxury industry by his pioneering efforts for them in India

Mr. Rajat Bhattacharyya

Scion of an aristocratic family, he learnt international fashion from his Italian Guru, Elia Quagliola. Rajat, a legendary figure from the fashion and apparel industry has over 35 years of experience spread over Italy, EU, USA, SE Asia and India. Along with his sourcing forte, he established joint ventures in the 90's for luxury brands such as Lacoste, La Perla and Corneliani. Rajat also produced shirts at his own factory for Armani, Cerruti 1881, Cacharel, Lacoste, Boggi for over a decade. He revolutionized the apparel education industry in Bangladesh by setting up Pearl Academy, a delegated centre of Nottingham Trent University.

 

For more queries please feel free to contact us : +91-9811103268 or info@luxuryconnect.in.

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