Leading Pakistani fashion house, LALA TEXTILES to be unveiled at Surat Dreams, Hyderabad

Leading Pakistani fashion house, LALA TEXTILES to be unveiled at Surat Dreams, Hyderabad



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About The Event

For the first time in India, LALA TEXTILES showcases from prêt to couture brands

[Hyderabad: 26th June 2013] One of Pakistan’s premier lawn brand, LALA TEXTILES, is all set to participate at India’s most coveted fashion events- SURAT DREAMS- a renowned textile exhibition being held from 29th-30th June, 2013 at Hotel Novotel, Hyderabad. After impressing international audience across Pakistan, in the Middle East & U.K at celebrated fashion weeks, LALA TEXTILES is all set to embark its fashion journey in India by showcasing their signature collections.  

The diverse range of brands from the house of LALA TEXTILES is an exquisite assortment of tropical hues. Sunshine yellow, oceans blues, pinks, oranges and classic black and white pieces. The signature collection is a mélange of young and flirty silhouettes in sarees, suits & lehngas.  The amalgamation of ethnic prints and floral designs which have resulted in creating interesting captivating mix of intricate patterns is ideal for those who wish to demonstrate a personal style statement of elegance and class.

Speaking about LALA TEXTILES’ participation in SURAT DREAMS, Mr. Pervez Lala, CEO, LALA TEXTILES said," India & Pakistan have always been closely related when it comes to fashion, which is primarily due to the commonalities in our cultures. In addition to this, the influx of international brands in the Indian industry has resulted in a fusion of traditional eastern and modern western culture, resulting in a dynamic mix of aesthetically pleasing and trendy fashion. It is because of this that India is fast becoming one of the most sought after fashion forward industries in the region and combined with a platform of the caliber of SURAT DREAMS, provides us the perfect launching pad for introducing our brand into the Indian market. After having received encouraging feedback from across the globe, we anticipate that the Indian fashion fraternity will too appreciate our prêt clothing line.”

LALA TEXTILES launched its first retail label in 1972 and has today grown to encompass diverse retail brands providing accessible summer; midsummer and winter fabric ranges; these include lines such as Madham, Crinkle, Dahlia, Vintage, Sana & Samia, Pashmina, SENSUOUS, La Moderno La Femme, Kesa, Brocade, Khaddi & Lala Classic. 


LALA TEXTILES: Having started as a simple trading house in 1947, the Lala Textile brand has today grown to encompass four diverse retail brands providing accessible summer; midsummer and winter fabric ranges to ladies across Pakistan; these include Lala classic, Kesa, and Sana & Samia. It was with the inception of the quintessential Lala retail label in 1972 that the trading house first started consumer retail. Today, with over 39 years of seasoned experience, the Lala brand continues to provide quality material through custom prints throughout the year. Lala Classic, the first consumer label by the textile house became a market force almost immediately for its focus on unique personal style, affordability and a quality understanding of colors. Following the success of their first consumer brand, Lala further branched out with a niche label Sana & Samia, which continues to offer summer, mid-summer and winter fabric ranges within an accessible price range. The Sana & Samia brand has also expanded to include Celebre and Magnifique - collections of exclusive midsummer embroidered chiffon. These ranges focus on classic designs with an emphasis on embroideries that enhance the original Sana & Samia design ethos. The House of Lala also encompasses Kesa and La Femme – their high end custom designer lines steeped in the embroidered aesthetic. The ethos of Kesa and La Femme are designs that combine existing tradition within a contemporary context. Kesa itself offers a variety of designs from the more minimalist aesthetic to engaging floral, ethnic, oriental, and modern art inspirations thereby catering to a diversity of women and their personal styles. La Femme specifically draws design and colour inspiration from nature and its surroundings while incorporating the rich traditions of the East. Currently Lala is available nationwide in all leading cities of Pakistan and their lines, collections and brands are known for its versatility of design and price range, ensuring the brand is always accessible to a large diversity of women.

Surat Dreams: Surat Dreams is a Dream Come True project by four visionaries, with the intention to make Surat Textile Market successful. It is a grand platform provided to the people of textile to explore the opportunities beyond the boundaries of Surat. Laid its foundation stone 2 years back, Surat Dreams is all set to launch its 6th edition at Hyderabad, this year. This B to B Fashion Textile event Fashion Thrills has crowned Surat with the title of most happening brand of Fashion Textile. It is an exclusive platform which marks the meeting of Dealers, Traders, Exporters as well as Fashion Designers from all over India.

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