Book Online Tickets for Launch of the book SPONGE by Brand Strat, New Delhi. Brand Strategist and author, Ambi Parameswaran, will be launching his latest book -SPONGE: Leadership Lessons I Learnt From My Clients at All India Management Association, Delhi on Wednesday, 29th August at 4.00 PM. Author Ambi will be

Launch of the book SPONGE by Brand Strategist Ambi Parameswaran

 

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About The Event

Brand Strategist and author, Ambi Parameswaran, will be launching his latest book -SPONGE: Leadership Lessons I Learnt From My Clients at All India Management Association, Delhi on Wednesday, 29th August at 4.00 PM. Author Ambi will be in conversation with Nikhil Sawhney, MD, Triveni Turbines Ltd and Treasurer AIMA and Sanjeev Bikhchandani, Founder, Infoedge (Naukri.com) and Ravi Swaminathan, former President, HP Personal Systems Group.

 

SPONGE is an attempt to present the interesting conversations Ambi has had with the doyensof the corporate world, in an easy to read anecdotal form. The book is a must read for every young leader,  management students and people interested in the world of advertising and marketing. 

 

With Ambi, Nikhil, Sanjeev and Ravi it will surely be an evening to savour!

 

Seating on first come, first served basis, so do come early!

Venue: AIMA, Management House, 14 Institutional Area Lodhi Road, New Delhi
Date: Wednesday 29th August 2018 
Time: 4.00 PM 
Entry: Free

About the Author: Ambi Parameswaran is a Brand Strategist. A large part of his 40-year career was spent in advertising, first at Rediffusion and then a 25 year stint at FCB Ulka.

About the Book: SPONGE: Leadership Lessons I Learnt From My Clients: Early in Ambi’s career, he realised that some of the best lessons can be learnt if people just listen to and learn from customer interactions. A challenging customer could actually end up enriching your life with some of the most engaging conversations one could ever have. And if you approached each client conversation as an exercise in listening and learning, it was a sure-fire route to success.

In his long career in advertising, Ambi was fortunate to work with and engage with some of the most highly respected names in the Indian corporate world. This book is an attempt to present the interesting conversations Ambi had with these doyens, in an easy to read anecdotal form.

 

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