ART . CINEMA . ARCHITECTURE is an interactive talk by three well-known names in the film industry: Mr.Mallik Ram, a director, Ms.Lanka Santoshi, production designer and Mr. Surya Vinay, director of photography. The three of them are currently working on a digital original, Pelli Gola. Their talk focuses on how film making has branched out of other art forms and has successfully worked as a fine blend of life and other arts. These speakers are proof of this with Mr. Malik Ram and Ms. Lanka Santoshi both being architecture graduates who ventured into the world of films and Mr. Surya Vinay being a computer science graduate and then a game developer is now a director of photography.