This conference is being organized by Department of Management Studies, I.I.T. Delhi, India in conjunction with School of Marketing, Curtin University, Australia and XLRI Business School, Jamshedpur, India. The conference aims to bring together academicians, researchers and experts from all over the world to come together, interact and exchange views and to support professional development.
Papers that develop new ideas or theories, attempt to advance our understanding of real world phenomenon, and/or address any of the key research themes are encouraged. Papers may take an individual or organizational perspective. The research can be global in focus and application.
This conference is aimed at researchers in Academia and Industry. Marketing as a discipline and as a business function is very vital for both the Academics and Industry. The conference aims at welcoming all the researchers, faculty and Industry professionals in the field of Marketing as per conference themes mentioned in this brochure.
All accepted papers and abstracts will be published in the Book of Refereed Conference Proceedings (with an ISBN number). The authors of accepted papers will be given the certificate of acceptance of research paper by IIT Delhi for the refereed conference of IIT Delhi, Curtin University & XLRI Business School.