Intelligent Visual Merchandising In Connected Retail

WHY?

The age of connected retail is here and the role of the store has evolved and is expected to do a lot more than before in visual merchandising and display with the collaboration of design and technology .

This workshop is focussed on updating and reorienting Visual Merchandising & Design thinking towards new-age retailing needs of Omni channel information and data. The interactive session introduces and fortifies the concept of how content and data needs to collaborate with design attract and influence the connected consumer through the entire shopping experience with the brand  from discovery to sale. 

WHAT?

1. Principles of Connected Retailing & Global retail trends 

2. Understanding the shopping behaviour of the  connected consumer – concept of web rooming and show rooming
3. Unique Experience Proposition Creation for a Brand/Retailer – 6Ps of 360 degree design thinking
4. Intelligent Visual Merchandising Principles
5. Connected Visual Merchandising Journey Planning
6. Data analytics in Visual Merchandising
7. Planning the omni-channel VM Calendar in sync with sales

HOW?

Interactive and hands-on. Illustration of concepts with case studies with Audio Visual Aids. Group strategizing, planning and creating in the context of existing businesses and store configurations.

 WHO?

• Visual Merchandisers / Merchandise Planners
• Project Heads
• Independent Business Owners