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The 8th Annual edition of Indian beauty And Wellness Congress 2019 will not only establish the need for the industry to have makeover but also diagnose how this change will happen to meet the consumer demands. Accordingly, our theme for the Indian Salon Congress this year is “Passion. Resilience & creativity” which is about new ways of looking at our business in reflection of change in consumer tastes. Partnerships, cross-platform tie-ups and establishing startup linkages to everything from fitness to food means there’s plenty of scope for establishing new age mindfulness in brands and on the other hand talking the talk about uniqueness, differentiation and niche.