Digital Marketing Training in 7 Days

Digital Marketing Training in 7 Days

 

  • Digital Marketing Training in 7 Days

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    INR 12500
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About The Event

Digital Marketing Training includes 9 Modules

Topics included in the Certification:

Introduction to Marketing

  • History of Inbound Marketing
  • History of Outbound Marketing
  • Marketing Channels

Introduction to Digital Marketing

  • What is Digital Marketing
  • Digital Marketing Eco System
  • Digital Marketing Channels
  • Benefits of Digital Marketing
  • Difference between Online & Offline Marketing
  • Informative Video on Online & Offline marketing

Website Design(Online Business Setup) & Ecommerce

  • Process of Website Design & Development
  • Domain Name, Domain Hosting & Website Setup
  • Building a responsive website using WordPress
  • Competition Analysis & Website Management tools
  • What is E-commerce & How to Setup an Online Shopping Website/Web Store
  • E-commerce Verticals(Payment Gateways, Logistics, Product Procurement)

Social Media Optimization(SMO)

  • Introduction to Social Media
  • What is Social Media Optimisation| Social Media Marketing | How to build a brand on Social Media
  • Introduction to Facebook
  • Facebook Page| Facebook Ads(Newsfeed, Right Column, Carousel, Video, Mobile)
  • Facebook Groups |Building your Brand using Organic Techniques
  • Introduction to Twitter | Twitter Ads
  • Twitter for Business | Building Followers on twitter
  • Introduction to LinkedIn | LinkedIn PPC | LinkedIn Groups
  • Instagram Ads (Video, Mobile App Installs, Engagement)
  • Social Media CRM Tools | Content Marketing Tools | Analytical Tools

Email Marketing

  • Best Practices in Email Marketing
  • Types of Email Marketing |Database | Spamtrap | Landing Page Design
  • Email Marketing Template Design & Application
  • Innovation in Email Marketing

Affiliate Marketing

  • What is Affiliate Marketing
  • How to Setup Affiliate Campaigns
  • Benefits of Affiliate Marketing |Affiliate Marketing Tools | Networks

Mobile Marketing

  • Mobile Marketing Techniques

Search Engine Optimization (SEO)

  • What is SEO | Understanding the Search Engines and Algorithms
  • Black Hat SEO | White Hat SEO | Competition Analysis
  • Onpage Optimization(WordPress) | Google Webmaster Tools
  • Offpage Optimization | Google Business Page
  • Blog Setup

Search Engine Marketing (SEM)

  • Introduction to Google Adwords
  • Account Setup | Quality Score | Bidding
  • Basics of Search Marketing
  • Adwords Campaign Creation | Keywords Analysis Tool |Bidding
  • Creation of Text Campaign(Desktop & Mobile)
  • Creation of Display Campaign( Desktop & Mobile)
  • Creation of Mobile Ad Campaign | Universal App Promotion
  • Introduction to Youtube | Youtube Ad formats | Creation of Youtube Ads

Analytics

  • Google Analytics (Website Analytics and Conversion Tracking)
  • Basics of Google Analytics | Realtime reporting | Audience Reports | Demographic Reports
  • ABC of Google Analytics & other analytics tools

Google Adsense:

  • Google Adsense Fundamentals
  • Google Adsense Approval Basics
  • Google Adsense Approval Strategies
  • Introduction to Adsense Account Interfac
  • ‘How to use Adsense Account Interface?
  • How to place ads on websites?

Video SEO Optimization:

  • Online video
  • content is king
  • Viral films and brand
  • Defining your goals, metrics and budgets
  • Social sharing, comments and reviews
  • Getting an audience
  • Creating and managing an account
  • Using Ads inside Videos
  • Promoting YouTube Videos
  • Generate views, money

ORM

  • What is Online Reputation Management
  • How to measure ORM

Duration of digital marketing training course: 6 weeks (Weekdays & Weekends training)

 Post Training Benefits:
  1. Lifetime access to Digital Marketing Library
  2. Lifetime Subion to Digital Marketing Dossier(Weekly Newsletter)
  3. Free Domain Name
  4. Free Website Hosting
  5. Inclusion in Placements Assistance Program(National & International)
  6. Internship Letter for 6 Months
  7. 24*7 email support with our trainer
  8. Lifetime membership in Build an Entrepreneurship(BAE) Incubation unit

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