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E-Commerce marketing can be tough, especially with high competition, low conversion rate and high churn rate. Most of the time solutions to these problems can be found in the insights you gather from the analysis of traffic to your online store and from the online user behaviors. This makes it crucial for digital marketers and entrepreneur to master Google Analytics to better understand and plan the effective digital strategy. It provides the ability to track and optimize marketing campaigns by providing deep insights on multi-channel funnels and conversion attribution. The core analysis techniques are imperative in driving growth and success of digital business for retailers.
Upon completion, participants will learn to:
Business Owners interested in selling services or products online, Digital Marketing Professionals, eCommerce Developers.
50% hands-on, 50% presentation.
Aakash Khapare M has 7+ years of experience working with multiple technologies in application development and hands on experience with data analytics. He is also a Google Certified professional who works with businesses in E-Commerce, automobiles and Food & Beverages industries to increase their online sales.
Session 1
Session 2
Course level
Intermediate to Advanced