Google Adwords Professional Training

Module 1: Understanding the value of online advertising

• Benefits of online advertising and AdWords
• Google's advertising networks
• Where your ads can appear
• The quality of your ads
• What you pay

Module 2: Setting up an AdWords campaign

• Understanding abbreviations and their definitions:
  PPC, Clicks, CTR, Quality Score, CPA, Budget, View Through Ratio, Interactions etc.
• Choosing a campaign type
• Structuring your campaign
• Targeting your audience
• Setting bids and budgets
• Creating ad groups
• Tools to plan a campaign

Module 3: Measuring and optimizing performance

• Measure your results
• Tools to measure your performance
• Evaluate metrics relevant to your goals
• Optimize your campaign

Yogesh Soni is a Google Certified Professional, with over 15 years experience in digital marketing, handled clients like BJP, Congress, BBMP and many corporates. He has extensive experience managing campaigns and marketing online.

Prior to starting his own business, was part of Aptech Limited for training support to franchisee training, have been guest lecturer in Bangalore University, and many private institutes and have conducted various social media workshops