Google Adwords Certification Training - With Madhuri Bogawat

16 hours of live hands-on training; 2 hours online interactive learning; 1 expert trainers; 2 industry case studies; 1 industry live project;

WeBind’s Google Adwords is a niche hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalised experience with the expert trainers. The course starts with the basics of Google Adwords and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team for specialised roles of media buying and Adwords specialist.

Dates: 11th & 12 Nov 2017

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Weekly online Live interactive sessions with the trainers.

Program Curriculum:

Trainer 1 : Madhuri Bogawat

Google Adwords

Introduction to AdWords

• Different types of campaigns
• Certification and business usage
• Google AdWords Account Structure
• Basic Advertising Metrics
• Keyword Planner
• Conversion tracking
• Account creation (Digital Marketing Course - Hands-on Activity)
• Introduction to Search
• Keywords and Match Types
• Creating Search Ads
• Bid Strategies and Bid Modifiers
• Quality Score
• Google Keyword Planner (Hands-on Activity)
• Conversion Tracking

• Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.

Case Study (Online Weekly Session)