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Madhuri Bogawat - An IIT/IIM Trainer with 15 years of Industry Experience
WeBinds Google Adwords Certification is a hands-on program curated by leading Digital strategists Ms. Madhuri Bogawat. With a Postgraduate in International Marketing from Symbiosis Institute of International Business, She has worked with some of the largest National and International brands such as Zee Entertainment, Inox Leisure, Loop Mobile, Cimatron Technologies amongst others. Now, for the past 3.5 years, she runs her own brand, marketing, and communication consultancy with a special focus on digital marketing, called Crimson Cobalt Digital Private Limited In a career spanning over 14 years, she has conducted several conferences on a gamut of topics including – Marketing, Media, Entertainment, Business Management, Macro-Economics, Solid Waste Management and Renewable Energy Sources. She is an expert in Digital Marketing, having worked in the industry and being at the forefront of online innovations and introduction of new products. Key amongst them are the sessions at Tata Institute of Social Sciences (TISS-SVE), Vinod Gupta School of Management (IIT – Kharagpur), various IIMs, Symbiosis University, Central and State Pollution Control Board of India (CPCB), Venture Centre (National Chemical Laboratories – NCL), Vasantdada Sugar Institute and several other management institutes amongst others. She not only facilitated as a Guest Faculty at Management Institutes but also mentors several students across the nation. A strong background in Strategy and Marketing has enabled her in assisting businesses to identify their goals and grow at a formidable pace. I also consult Small and Medium Businesses to scale up their operations.
Trainer: Madhuri Bogawat - Google AdWords & Analytics Certification
AdWords Certification
Introduction to Adwords Dashboard
Ad Rank
Landing Pages
Walk Through: Landing Page Examples
Campaign & Ad Group Fundamentals
Targeting and Bidding
Location Targeting
Walk Through: Location Targeting
Walk Through: Location Groups
Language Targeting
Walk Through: Language Targeting
Bidding & Budgeting
Walk Through: Bidding & Budgeting
Walk Through: Adding Conversion Tracking
Ad Extensions
Walk Through: Ad Extensions
Creating Ads & Adding Keywords
Creating & Writing Ads
Walkthrough: Creating And Writing Ads
Adding Keywords
Keyword Match Types
Walk Through: Adding Keywords & Keyword Match Types
Walk Through: Adding Negative Keywords
Dynamic Keyword Insertion
Walk Through: Dynamic Keyword Insertion
How To Create A Mobile Specific Campaign
Elements to Change to Make A Mobile Specific Campaign
How To Find Out What Your Website Looks Like On A Mobile Device?
Tracking 3 Different Kinds of Conversions for Mobile Campaigns
YouTube Ads:
Advertising On The World 2nd Largest Search Engine
YouTube Basics: Different Types of Ways to Advertise on YouTube
AdWords Strategies & Research Tools
Walk Through: Competitive Research
Google Keyword Planner
Walk Through: Using Google Analytics for Keyword Research
Better Keyword Research
Optimization
Optimization Overview
Optimizing Campaign Settings
Optimizing Through A/B Testing
Optimizing with Ad Extensions
Optimizing Click Through Rates
Optimizing with Negative Keywords
Display and Remarketing
Intro to Display Campaigns
Walk Through: Display Campaigns
Intro to Remarketing
Walk Through: Remarketing
Conclusion with a Live Project:
Create & manage a Google AdWords campaigns like a ninja on your own account or our dummy account
Analytics Certification
Introduction to Google Analytics
Google Analytics Admin Section
Account Settings
Property Settings
View Settings
Using Google Analytics Reports
Report Date Picker
Exporting Report Data
Overview Charts
Changing Time Views
Creating Annotations in Reports
Viewing Full Reports
Using Explorer Tabs
Data Charts
Pie Chart Reports
Performance Graph
Site Averages Chart
Pivot Tables
Searching Reports and Sorting
Report Walkthroughs
Creating and Editing Dashboards
Adding Shortcuts to Reports
Using Intelligence Events
Audience Report Walkthroughs
Demographics and Interests Report
Geo Report (Language and Location)
Behavior Reports
Technology and Mobile Reports
Using User Flow Reports
Acquisition Report Walkthroughs
Overview, Channels & All Traffic
Referrals & Campaign Reports
Keyword Reports
AdWords Reports
Social Reports
Search Engine Optimization (SEO) Reports
Google Webmaster Tools
Behavior Report Walkthroughs
Overview & Behavior Flow Reports
Site Content Reports
Site Speed Report
Site Search & Events Reports
AdSense & In-Page Analytics
Conversion Report Walkthroughs
Goals
E-commerce
Multi-Channel Funnels
Attribution
Custom Report Walkthroughs
Adding and Editing Custom Reports
