Ticket Includes Tea, Snacks & Lunch
Sale Date Ended
This is a one-day workshop, this workshop about Google AdWords, Search Engine Ads, Display Ads, Mobile Ads, how to get more ROI through AdWords.
Who can Attend: This Workshop is beneficial for All The students (B.Tech, MBA, M.Tech, MCA, and Any Degree), irrespective of their courses or educational backgrounds, working professionals, and Entrepreneurs. Digitalization is something we are living in our day to day life, so this workshop will give a lot of information and teach skills in Digital Marketing.
Outcome: After this workshop, you will able to run Search Engine Ads, Display Ads, Video Ads in YouTube, Gmail Ads, Display Network Ads, Website Analysis, Competitor Analysis, Keyword Research, Keyword finalizing, Creating Meta Title Tag, Writing Best Meta Description, Creating Effective Snippets.
What is AdWords?
Understanding the AdWords
How AdWords is Different than Social Media Marketing
How AdWords is Beneficial to Business
Introduction - Success with AdWords Campaigns
Introduction to Pay Per Click, Advantages of PPC, Entities Involved in PPC Advertising, Blue Print of a PPC Ad, Properties of a Compelling PPC Ad, General Formula for Calculating PPC.
Introduction to landing pages, Importance of Landing Pages, Types of Landing pages, Creating Niche targeted Landing Pages.
Quality Score Defines Your Success
What is Quality Score & it’s importance, how to Increase Your Quality Score Ranking? Google Lets the Users Rank Your Ads by CTR, The Yellow/Pink Top Three Position in Google AdWords, How You Can Find Out the Quality Score of Your Keywords, How You Can Ensure a High-Quality Score, Landing Page Quality Score Guidelines.