Google AdWords and Analytics Certification Training

 Program Curriculum:

Module 1: Google Adwords Certification

Introduction to AdWords

Different types of campaigns

Certification and business usage

Google AdWords Account Structure

Basic Advertising Metrics

Keyword Planner

Conversion tracking

Account creation (Digital Marketing Course - Hands-on Activity)

Introduction to Search

Keywords and Match Types

Creating Search Ads

Bid Strategies and Bid Modifiers

Quality Score

Google Keyword Planner (Hands-on Activity)

Conversion Tracking

Module 2: Google Analytics Certification

Getting Started With Google Analytics

Accounts, Profiles, and Users Navigation

Interpreting Google Analytics reports

Traffic sources

Direct, referring and search traffic

 For any assistance, feel free to call us on 865-798-7988 extension 1.