2 Workshops - Google Ads and Email Automation

Marketing professionals, freelancers and small businesses owners who want to take advantage of Google ads advanced marketing strategies and Email automation strategy to grow their business

Google Ads for Lead Generation:

Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google Ads! 

This workshop will help you set up your Ads account, choose the best campaign structure, choose the best keywords, write effective ad copy, and track and optimize the performance of your campaigns. 

• The Theory Behind the Marketing
• Key Features and Capabilities of Google Ads
• How to structure your account, campaigns, ad groups and keywords lists for desired results
• What keywords are and how to use them to your advantage
• How to write killer ad copies
• Incredible Dynamics of Google Auction
• Negative Keywords – In Depth Review
• Remarketing – Setup Lists Like A Pro
• Ad Extensions – Best Practices
• Strategies
• Profitable Bidding Strategies
• Keyword theme strategies
• Analyze Keywords data to optimize campaigns for its optimum levels
• Tracking 
• Basic tracking
• Conversion tracking
• Tracking Micro and Macro conversions
• Conversion Rate Optimization 
• How to use Google Optimize to set up A/B testing
• Landing Page Analysis
• Analyzing A/B test results and launching a follow up test in Google Optimize
• Reporting
• Google ads Key Performance Indicators Report
• Breakeven Cost per Conversion and Conversion Rate

This course is for:

• This course is for anyone who wants to learn how to get the most out of Google Ads regardless of business type (digital goods, eCommerce, services, brick & mortar, etc.) 

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Email Automation Workshop:

The Email Marketing Automation course is designed for those who want to learn how to get the most out of Email automations irrespective of their Business.Marketers just starting off in marketing automation or who want to learn new skills, Small Business Owners that want to take advantage of the marketing automation to increase the revenue.  

What you’ll Learn?

Setup Strategy & Implementation of Marketing Automation

Learn how to design and implement marketing campaigns through ActiveCampaign Email automation platform.

Learn the technical details of marketing automation system in the hands on workshop

Learn the concepts such as lead scoring, funnel optimisation, contact segmentation

Learn how to create lists & forms, design email templates, and build sales sassy automations with ActiveCampaign

A/B test email campaigns & make intelligent decisions based on data

Learn how to implement the Funnel for Lead Optimisation & E-Commerce

Ultimately, learn how to build a system that automates the sales process and helps you make better decisions to better use your time and increase in sales.