Get Customers before you have a Product

About the Speaker:

Prasanth Kothari, Product Manager, Chargebee

What will be discussed?

• Importance of Customer Development as explained by Steve Blank
• Building an audience before building a feature (prototypes, landing pages, etc)
• Interviewing techniques/tools
• Importance of Iterations (Build - Measure - Learn, repeat)

Case Study: 
How Chargebee applied customer validation techniques to build an audience ready to use a feature without development

About Chargebee:

• Chargebee is a recurring subscription billing platform, a plug n play solution, so you can start accepting payments immediately and manage billing with ease

• With customers like Freshworks, Practo, Wingify in India and 7000+ across the globe, it has been a challenging experience for them for managing customers across SMB and ENT segments

Early Bird Ticket Price: Rs 499

Early Bird discount is valid until 11 pm on 10th August

*After that price will be Rs 699*