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With new behaviors, new competitive environment, new media, new practices, new tools…Today marketing is perhaps the most exciting job you can have in a company. Your marketing strategy is not immune to disruption (societal, technological, environmental), in the VUCA (volatile, uncertain, complex and ambiguous) world. The way you promote, communicate and serve, your demanding prospects and customers have drastically changed over the past few years and is continuously evolving.
Today, the question that is on every marketer's mind is: How can we make a difference in such a rickety market environment? How can the organization survive and thrive?
The cost structure of traditional media’s is not making sense in the digital era. Using digital media, you see yourself plunged in a complex and evolving environment with rampant ad blocking, paywalls; constant changes of the advertising formats on Facebook, LinkedIn, Instagram, Snapchat, etc.; and different techniques of programmatic buying. This makes it tremendously difficult to master these new channels touchpoints, and coherently orchestrate large-scale campaigns. To adapt, you need to get a grip on the steep learning curve and make digital concerns the central point of your organization’s transformation, since it defines all the factors of change and uncertainty.
In the webinar, industry expert Vidya Priya Rao, will share how using design thinking methodology you can design your VUCA marketing strategy (Startup, SME or Corporate companies).
Date: 20th September 2017
Time: 3:00pm | Duration: 1 hour
In this webinar, we will discuss, how to:
Using design thinking processes and tools your marketing department holds the best position to help your organization adapt to a VUCA context, as you are at the forefront of customer aspirations, needs, and frustrations; and the dynamic competitive scenario.
Presented by: Vidya Priya Rao
She is a customer experience, service design thinking, marketing, and sales consulting professional with 18+ years of experience. Her blogs are featured among the top 75 CX blogs in the web by Feedspot. She is the Program Director, Design Thinking - MDP at N. L. Dalmia Institute of Management Studies and Research. She is a certified business and executive coach.