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About the Event


Audience - FMCG Sales Professionals
Language - Hindi
Proficiency - Beginner to Advance
Duration - 2 Days | Sat & Sun
Timings -  9am - 12:30 pm. 
 
Training Curriculum
 
1. Developing Go Getter Attitude

FMCG Sales Training in Hindi copy copy

 

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About The Event

 

About the Event

Audience - FMCG Sales Professionals

Language - Hindi

Proficiency - Beginner to Advance

Duration - 2 Days | Sat & Sun

Timings -  9am - 12:30 pm. 

 

Training Curriculum

 

1. Developing Go Getter Attitude, Building & Maintaining Relationships

  • Selling As ‘A Professional’
  • Qualities Of A Top Performing FMCG Salesperson
  • Role of Discipline, Time Management, Planning, Execution, Presentation, Communication & Decision Making Skills in Success.
  • Understanding the role of Relationships With Channel Partners in Sales Success.
  • Strategies to build relationships at a professional & personal level.
  • How to proactively handle partner complaints for effective relationship building
  • Do’s & Don’t of Relationship Building

2. Increasing Coverage - Hiring New Channel Partners

  • Territory Planning & Goal Setting
  • Know your Customer - ABC Channel Partners Categorisation & Targeting Plan
  • How to find, appoint, manage and evaluate prospective channel partners
  • Sales Pitch Development - USPs (Unique Selling Points) Of Your Product, In-Line With Channel Partner & End-User Needs
  • Meeting Planning & Preparations Strategies
  • Grooming & Ice-breaker strategies
  • Identifying the need of partners using consultative approach
  • Product Presentation using Value Selling and USPs
  • Professional Presentation & Communication Techniques
  • Distributor Objections Handling Techniques
  • Best Negotiations & On-Spot Order Closing Techniques

3. Increasing Primary & Secondary Sales Volumes from existing network

  • Top 5 Strategies including to increase Sales from existing Network
  • Top 5 Relationship Building Strategies.
  • HAL Model to Categorising existing Network based on Sales performance
  • Goal & Plan Setting for High, Average and Low Performers
  • Top strategies to drive sales from high performing channel parters
  • Top sales strategies to drive sales from Average & low performers
  • Top Visibility Strategies to drive more Sales.
  • How to use Trade Promotions effectively to drive Sales
  • Do’s & Don’t of managing existing network.

4. Beat Route Planning - Productivity

  • Daily Planning for MTD Sales Target
  • Planning & Setting Daily Goals for New Partner Coverage
  • Planning & Setting Daily Goals for Existing Partner Sales
  • Planning for Payments & Collections
  • Learning how to review Shelf Space, product placements, marketing materials for more visibility & sales.
  • How to effectively use Phone and Personal Visits to drive more contacts
  • Assets & Tools needed for effective & productive day.

5. New Product Launches

  • Sales Pitch organising for New Product Launch
  • Objections Planning & Handling
  • ECO Planning & Strategies
  • Volume, Sampling & Stocking Planning & Strategies
  • Visibility Planning & Strategies

 

 

Terms & Conditions | Refund Policy

  1. You will be provided access to Workshop Recording.
  2. Digital Certificate will be shared with you within 1 week of training completion
  3. You will be offered 24/5 Ón-Demand' Call Support.
  4. You can request for a refund anytime 48 hours before the event
  5. Refunds will be processed within 2 to 5 business days.
  6. No Refunds will be offered post event.
  7. For requesting refunds, please contact us at enquiry@dishahconsultants.com with payment receipt.

 

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