Sale Date Ended
Digital Marketing Course Curriculum
DAY 1
9:30 am: Verifying Registration for the Digital Marketing Course
(Grab your seats, get your laptops connected to the wifi and begin with Digital Marketing Course)
9:45 am: Ice - Breaking Session
10:00 pm - 2:00 pm: SEM: Google Adwords/PPC (Google Certification Training)
Introduction to AdWords
Different types of campaigns
Certification and business usage
2.00 - 2:45 pm: Lunch (to be carried)
2:45 - 5:30 pm: SEM: Google Adwords/PPC (Google Certification Training)
Google AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Digital Marketing Course - Hands-on Activity)
DAY 2
10:00 - 1.00pm: SEM: Google Adwords & Search Advertising
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner (Digital Marketing Course - Hands-on Activity)
SEM: Google AdWords Display, Video, Mobile, Shopping overview
DAY 3
10:00 am - 11:30 pm: Introduction to Social Media Marketing
Why Social Marketing
Advantages of Social media
Selling on social media and content formats
11:30 pm - 1pm: Social Media Marketing Plan
How to plan a Social Media strategy for businesses
1 - 1:45 pm: Lunch (to be carried)
1:45 - 4:30 pm: Facebook Advertising (Digital Marketing Course - Major Activity)
Engaging with fans on Facebook and growing organically
Advertising On Facebook – Creating And Running An Ad
Facebook Insights – Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Business Manager on Facebook
Introduction to Instagram marketing
4:30 -4:45 pm: Snacks (Provided)
4:45 - 5:30 pm: Facebook Insights
DAY 4
10:00 - 11.30 am: Twitter & LinkedIn Ads
Twitter Ads & Analytics
LinkedIn Advertising - Ad Types
11.30 - 2.00 pm: Introduction to YouTube Marketing
Youtube advertising
2 - 2:45 pm: Lunch (to be carried)
2.45 - 4.00 pm: Email Marketing using MailChimp Tool
Email Marketing advantages and When to use it
How to create an Email Marketing list
Using MailChimp (Digital Marketing Course Hands-On Activity)
How to develop an email list
5:15 pm - 5:30 pm: Certificate Distribution for the Digital Marketing Course.
Who should attend this Digital Marketing Course:
-Working Professional/Student who wish to start a career in Digital Marketing industry.
-Freelancers, want to work on Digital Marketing projects independently.
-Small or local business owners, want to implement digital strategies on their websites and generate leads through DM platforms.
-Companies or individuals, hiring digital marketing freelancers or digital service companies to manage their digital Marketing services.
Contact Details for this Digital Marketing Course:
Phone: 9773407804 / 02239365675
Email: connect@webind.in
