Fast Track Digital Marketing Course

A Gist about this course:

WeBind's Digital Marketing Course with Google AdWords Professional Training & Google Analytics Professional Training ensures that you become a complete Google Advertising Professional. In this  Digital Marketing Course, you will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics in this Digital Marketing Course. You will be able to ideate and execute Google campaigns using different channels like Google Search, Facebook, Twitter, LinkedIn. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this Digital Marketing Course, you will have a solid grasp of Google AdWords network and you will be job ready.Throughout the Digital Marketing course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Google Advertising efforts. Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, Digital Marketing Course attendees will learn how to create, grow, and measure the effectiveness of their Digital Marketing. This Digital Marketing Course module has been created keeping in mind how pivotal it is for brand managers to equip themselves with the working knowledge of the Digital Marketing industry.

Digital Marketing Course Curriculum:

1ST WEEKEND

Module 1: Google Adwords Certification Training

• Introduction to AdWords
• Different types of campaigns
• Certification and business usage
• Google AdWords Account Structure
• Basic Advertising Metrics
• Keyword Planner
• Conversion tracking
• Account creation (Digital
  Marketing Course - Hands-on Activity)
• Introduction to Search
• Keywords and Match Types
• Creating Search Ads
• Bid Strategies and Bid Modifiers
• Quality Score
• Google Keyword Planner
  (Hands-on Activity)
• Conversion Tracking

Module 2: Google Analytics Certification Training

• Getting Started With Google Analytics
• Accounts, Profiles, and Users Navigation
• Interpreting Google Analytics reports
• Traffic sources
• Direct, referring and search traffic

2ND WEEKEND

Module 3: Business Use of Social Media Marketing

• What is social media marketing and broadening scope?
• Choosing your channels
• Social Strategy & Social Journey
• Achieving sales and marketing goals through social media
• Optimising strategy for millennial generation audience
• Live Project
• Case Study (Online Weekly Session)

Module 4: Facebook Marketing and Facebook Adverts (Hands-on)

• Advertising On Facebook Creating And Running An Ad
• Facebook targeting alternatives - Interest base, custom based and retargeting or facebook exchange
• Facebook Insights Understanding important metrics to measure audience engagement
• Ad Manager On Facebook
• Best practices for ad content
• Business Manager on Facebook
• Ad Manager On Facebook
• Best practices for ad content
• Business Manager on Facebook

Module 5: Instagram Marketing (Hands-on)

• Understanding Instagram
• Build Brand Following Content Strategy
• How to drive engagement
• Influencer Marketing
• Analytics & Measurement

Module 6 & 7: Twitter & LinkedIn Marketing (Hands-on)

• Introduction to LinkedIn Marketing & twitter
• Business use of the applications
• LinkedIn & Twitter Ads
• Creating campaigns on LinkedIn & Twitter
• Case Studies on Social Marketing Channels

Module 8: Email Marketing

• Overview and effectiveness of Email Campaigns
• Setting up a MailChimp Account and dashboard
• Creating and nurturing email marketing list and database
• Strategic content implementation for emails
• Design Email Templates
• Uploading datasets including filtering, scrubbing.
• A/B split test campaigns (headlines, copy, subject line, color)
• Open Rates, Click Rates and methods to optimize it
• Create your own campaign and analyze