Sale Date Ended
Greetings from Panache Softech Pvt. Ltd
Subject: Digital Marketing Summer Internship Program-2015 .
Panache Softech Pvt. Ltd. located in Sector 62, Noida.
For the past several years, Panache Softech has de-fined its leadership position in the Internet
industry with a stellar list of clients for whom the in areas such as Internet marketing, web development, web designing, SEO, multimedia and animation. We now bring our combined experience and expertise to students to help them carve a highly successful career niche in the company has provided services Internet marketing world.
As a part of the program (BCA/, B-Tech, MBA / PGDBM) every candidate has to undergo Six Weeks Summer Training in an. The Project for the Summer Training may be assigned by the Panache Softech Pvt Ltd.
After completion of success industrial training we will give you Six Weeks Summer Interns Certificate from our company side.
In this Training we will give you totally hand on practical training on following modules.
• Total 40 days(6 weeks Approximate)
• 4 days in a week (Monday –Thursday )
• 3 hours daily
The fees for Training program for Digital Marketing will be:12500/-(including all taxes)
We have provided a module-based introduction of the course curriculum and syllabus to
help you gain abroad understanding of the Diploma in Internet Marketing from PIMS.
Module 1: Introduction to Internet Marketing
• Current trends in Internet marketing
• Different branches within Internet marketing
• The market potential of marketing digitally for companies
Module 2: General overview of Web Concepts and Hosting
• Various types of websites and their defined roles
• Web hosting and server side basics
• Types of domains and domain registration
• Optimizing server performance for successful Internet marketing
Module 3: Social Media Marketing
• Social media marketing on the 7 wonders of the social media world: Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and Tumblr
• Social media marketing through photo file sharing websites: Flickr, PhotoBucket and Instagram
Module 4: Search Engine Optimization (SEO)
• Keyword research, meta data and link building
• On-page SEO and off-page SEO
• Introducing Google Webmaster Tools
Module 5: Online Advertising
• Tools to manage pop up & pop under advertising
• Contextual advertising using images and videos
• Tracking and measuring ROI of online advertising
Module 6: Google Adwords PPC and Paid Search
• Managing the campaign from the Google Adwords Dashboard
• Managing Google Quality Score (QS) and keeping it high
• Segmenting ad groups like a professional
• Overview of remarketing and behavioral advertising
• PPC strategies on Yahoo and Bing
Module 7: Tracking Performance and Measurement with Google Analytics
• Setting up a Google Analytics account and generating the analytics code
• Managing Google Analytics from the Control Panel
• Interpreting figures, charts and reports generated by Google Analytics
• Other analytics platforms
Module 8: Lead Generation for Companies
• Cold, warm and hot leads
• Landing pages and lead conversion
• Conducting A-B split testing
• Converting leads into sales through Internet marketing
Module 9: Email Marketing
• Designing and developing email marketing collateral
• Types of mailing lists and list building
•Auto responders, opt-ins and email marketing services: Awebber, Constant Contact, MailChimp
• Overview of email marketing laws including CAN-SPAM and DMRA
• Deploying and using server-based email management systems (EMS) to send large volume email.
Module 10: eCommerce Marketing
• Driving traffic to ecommerce portals and websites with Internet marketing
• Setting up your own ecommerce store on Shopify and Ebay with virtually no investment
• eCommerce case studies: FlipKart, Snapdeal and Mintra
Module 11: Affiliate Marketing
• Overview of affiliate marketing networks
• Indian websites with the best affiliate programs
• Managing your affiliate presence
Module 12: Internet Entrepreneurship with Google Adsense
• How to receive a check from Google each month through Google Adsense
• Building an Adsense network with multiple Adsense websites
• Doubling your income by selling qualified leads from your Adsense websites
Panache Softech Pvt Ltd.