exchange4media Youth Marketing Summit 2011 on Jan 28th

exchange4media Youth Marketing Summit 2011 on Jan 28th

 

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About The Event

Speakers :

Graham Brown

Founder, Mobile Youth (UK) &
Global Chariman - Youth Research Partnership

Business author & speaker on the psychology of communication, media. Author of the annual "mobileYouth" (2001-9) report and upcoming book "Customers are the Brand". Since witnessing the growth of youth media and technology having lived in Japan in the early 90s, Graham along with business partner Josh Dhaliwal has helped grow mobileYouth to serve over 250 clients in 60 countries worldwide – names such as Vodafone, Nokia, Coke, McDonald's, Telenor, Orange, O2, Verizon, Boost Mobile, the UK government and the European Commission. Graham is a regular public speaker and has presented at the 3GSM World Congress, Barcelona and been interviewed on CNN, CNBC, BBC TV and Radio. His work has also featured in the Wall Street Journal, FinancialTimes and the Guardian. He hosts the youth marketing stream on Upstart Radio and mobileYouth's own TV channel. Graham is also a judge on the Mobile Marketing Association's Award Panel and the founder of the Global Youth Research Partnership.

Mikko Ampuja

Chairman (Europe), Global Youth Research Partnership

After working in sales and marketing functions in the telecommunications and media industries, he has been responsible for the business and service development of 15/30 Research, a pioneer of Youth Research in Finland. Mikko enjoys challenges and finding creative solutions for them. His expertise include finance, media and consumer goods. Mikko is a candid speaker and as the chair of YRP EUROPE he has his finger on the pulse of youth trends across all of Europe and is often engage by leading youth brands as their 'trend hunter'. 

Jereon Boschma

Chiarman, Gadfly The Increation Company

Educated at the Academy of Arts in Arnhem, has worked as a visual artist in Los Angeles, New York, Berlin and Paris. He is a creative director in the communication and advertisement sector since 1992. He is specialised in targeting children, adolescents and families. In 1998 he co-founded Bureau Keesie, which has build up an impressive track record of finding solutions for organisations (profit or non-profit) who want to really get in touch with today's young people.
His bureau presented creative solutions to clients, including ANWB, the Dutch houses of parliament, Masterfoods (Mars, Mini's en Snickers), Dutch Rail, Procter & Gamble, Unilever The Netherlands, and various governmental organisations.
Jeroen Boschma is a frequently asked international speaker. He is co-author of the book 'Passed Label and Lifestyle: adolescent communication in an adult perspective' (2003). His latest book, 'Generation Einstein, smarter, faster and socially more aware' (2006), lead to a media hype in The Netherlands. The book is published in Spain (May 2008) and was published in the states (beginning 2009). Version 3.0 was released by A.W Bruna in Amsterdam on 14th October'2010.

Bernard Hor

CEO, Youth Works Asia, Malaysia

He is a Malaysia-based Youth Engagement Specialist, business author, speaker & a passionate social entrepreneur. Believes strongly in evolutionizing the impossible, he has built a dedicated team ofinsight seekhers and conversation seeders spread across Malaysia and Singapore which are led by highly specialized Youth Marketers aged not more than 25. He has spoken at the Young Ideas Salon in Mumbai, Jakarta and Shanghai on how to sustainably engage youth through experiential marketing.

Subhinder Singh Prem

Managing Director, Reebok India





     
Chhaya B. Aiyer

Founder and MD,
BC Web Wise

Lara Balsara

Business Development
and Diversification Manager,
Madison World

Milind Bade

Gm Marketing, Bajaj Auto

Shiv Bhaskar Dravid

Founder and Chief Executive,
The Viewspaper

       
Max Wayne Hegerman

President,
Tribal DDB India

Terry Mardi

Music Producer and
Media Entrepreneur, UK

Zarina Mehta

Chief Creative Officer,
UTV Broadcasting and
UTV Interactive

Sudha Natrajan

President & Chief Operating
Officer LIntas Media Group

   

 

 

Antii Ohrling

Co-Founder,
Blyk

Viral Oza

Head – Activation, Media,
Online Marketing, 
Nokia India

K. Ramakrishna

President – Marketing,
Café Coffee Day

Dheeraj Sinha

Chief Strategy Officer, 
Bates141 India

       
     
Emmanuel Upputuru

National Creative Director,
Publicis India

 

Agenda for Youth Marketing Summit

  • 9:00am - 9:30am: Registration.
  • 9:40am to 10:00am: Welcome Address and Overview
  • 10:00am to 11:00am: Opening Keynote by Graham Brown, Founder, Mobile Youth (UK) & Global Chairman, Youth Research Partnership.
  • 11:00am to 11:15pm: Coffee Break
  • 11:15pm to 12:15pm: Panel discussion on "Challenges in Defining and Understanding India's Youth Market"
  • 12:20pm to 1:20pm: Session on "Factors Influencing the Buying Behavior of India's Urban Youth"
  • 1:20pm to 2:00pm: Lunch
  • 2:00pm to 2:30pm: Key Youth Trends by Concrea
  • 2:30pm to 3:00pm: Generation 3.0 by Jeroen Boschma, Chairman, Gadfly The Increation Company
  • 3:00 to 4:00pm: Session on "Digital Media beyond Social Networks"
  • 4:00pm to 4:30pm: International Case Study Presentation by Mikko Ampuja Chairman (Europe), Global Youth Research Partnership
  • 4:30pm to 5:15pm: Panel Discussion on The Cool Quotient: What Makes a Brand 'Cool' or 'Not Cool'
  • 5:15 to 5:45pm: Case Study Presentation by Shubhinder Singh Prem, Managing Director, Reebok
  • 5:45pm to 5:50pm: Vote of Thanks
  • 5:50pm onwards: Tuborg Fun Starter Evenings.

Venue Map