Email Vidya - Asia\'s first education series,workshops and certification in Email Marketing - Mumbai - 18th May 2012

Email Vidya - Asia\'s first education series,workshops and certification in Email Marketing - Mumbai - 18th May 2012


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About The Event

Asia's first education series,workshops and certification in Email Marketing - New Delhi - 18th May 2012

Email Vidya, Asia’s first Educational Portal on Email marketing, have taken the responsibility to enlighten, train and certify individuals and corporate in the domain of Email Marketing. With best practice examples and hands-on interactive exercises, we address the opportunities and challenges of integrating email into your overall marketing strategy, take you through the practical issues involved in planning and implementing an email campaign, and give you a step structure for planning your own campaign design. 

Founded by the Industry veterans who have global experience and exposure when it comes to Email Marketing and are versed with the best practises and strategies to achieve success in the science of Email Marketing.

Email Marketing, topping list of the most effective, in terms of penetration and personalization tools for reaching to mass has grown the need to evolve itself a Science rather than Art. Email Marketing is the darkest area in the digital space and Email Vidya has taken up the responsibility of spreading literacy into this.

Get ready for a drive with us in the world of Email Marketing for a better execution and implementation of the same and be Email Vidya Certified. 

Course Overview:

  •    Registration 

  •    Welcome Note & Ice Breaking

  •    Live Email Marketing Analysis using our Proprietary tool –“eMiner”

  •    Choices & It’s impact on your Revenue , Need for a Welcome Program

  •   Tea Break & Socialization 

  •   Quality of List acquisition and its impact on your Email Marketing Programs

    1. Opt in Process - Double Opted in or Single opted in
    2. List Hygiene at the acquisition front
    3. Big No to Email Data base purchase – Spam Traps and the Permission concerns

  •   Live Case Presentation.

  •   Lunch & Socialization

  •    Engagement, Retention and Best practices in Email Marketing

    1. List Hygiene as an ongoing process
    2.   User preferences and personalized surveys
    3. Segmentation on attributes and user behavior
    4. Legal aspects of email permission marketing in India and elsewhere and the future
    5. Power of A/B Split test and its impact on your email marketing program
    6. Powerful Subject Lines
    7. Best Time and day to release your Email Marketing campaigns
    8. Frequency of Emails

  •    Tea Break 

  •    Segmentation – The powerhouse to Email Marketing

  •    Certification Ceremony & feedback
  • Needless to mention :- Exotic buffet lunch and coffee/tea

Pre-work and Pre-requisites:-

  • Pre-work for the course will be sent to you over an email. Please complete the pre-work before you come for the session.
  • Attendees should carry their laptops.

Benefits of Attending:-

  • Get down to the roots of Email Marketing
  • Upgrade your Email Marketing campaign from art of gamble to science of execution
  • Tricks and techniques to raise the performance
  • Understand the best practices in Email Marketing
  • Inverse the relation of cost and profit
  • Right offer to right people
  • Learn how to optimize your Email Marketing efforts and bring down the costs by 70%
  • Learn how to raise the domain as well as IP reputation
  • Learn how to engage with your subscribers and how they’ll love you
  • Optimize your reach rather than maximize.
  • Get certified from the Industry leaders and get benefited

Who Should Attend:-

  • Anyone and everyone who has got even a bit to do with the online space

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