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Presentation on 'e-Marketing - Tools and Strategies for DevelopingStronger Business Customer Connects' 11th February, 2011 at 5.00 p.m. at J.S. Krishna Murty Hall, Federation House
With rapidly emerging technologies storming the world, Companies needa facelift to stay ahead of competition. Global recognition becomesimperative in-order to promote any company's products and services.Today, more than 100 million people across the globe connect toInternet and the traffic is estimated to double every hundred days.So, the most effective medium for establishing global visibility andaccessibility for a company is the e-Marketing. E-marketing givesbusinesses of any size access to the mass market at an affordableprice and, unlike TV or print advertising, it allows trulypersonalized marketing. Specific benefits of e-marketing includeGlobal Reach, Lower Cost, Trackable, Measurable results, 24-hourmarketing, Personalization, One-to-one marketing, More interestingcampaigns, Better conversion rate, etc.Keeping in view of the importance, FAPCCI is organising a Presentationon 'e-Marketing - Tools and Strategies for developing StrongerBusiness Customer Connects' on 11th February, 2011 at 5.00 p.m. atJ.S. Krishna Murty Hall, Federation House. Mr. Sanjay Gadhalay, aPracticing Management Consultant, SGC Enterprises (SCM and ManagementConsulting Firm), has consented to address on e-Marketing.
Mr.Sanjay Gadhalay is a graduate in Electrical Engineering from IIT Delhi and a PostGraduate in Management Education from IIM Bangalore. He is specialistsin value chain re-engineering and design of operations using the TOC(Theory of Constraints). He is the Founding CEO of the Team of CCCEA(Center for Climate Change and Environment Advisory), set up under theaegis of MCRHRD (AP) for the Govt. of AP. Mr. Sanjay has over 23 years of techno managerial experience across diverseIndustries, Geographies and Domains including Engineering, Power,Telecom, Internet Driven E-commerce Businesses, E-Education,E-governance, Management Consulting in various capacities. He comeswith a wealth of experience in building and managing globalorganisation and teams. Some of his Management Consulting Clientsinclude MIC Electronics (India), TI group, Beam Cable Systems, ICFAIand ISB. He has also mentored the Batch of Women Entrepreneurs underthe 10000 women Entrepreneur Goldman Sachs Program recently conductedat ISB. As an active member of the PANIIT community, Mr.Sanjay alsoheads the local AP Chapter of the IITians for ITI initiatitive whichis interfacing with various ITI's in the state and nationally throughtheir IMC to make the courses more relevant and appropriate to theneeds of all stake holders concerned -the employer and the candidateas well as the overall society at large to allow inclusive andsustainable livelihood options to Vocational trainees and youth.