Most websites display the same content to everyone. Result: Lower conversion rates, frustrated users and hapless marketing teams who are constantly guessing about their target market.
In this webinar, Jacob will demonstrate how one can use simple open source tools and some web services to create a website which adapts to the user through explicit targeting and artificial intelligence that listens to them and gives them what they are actually looking for.
Speaker: Jacob Singh (Country Head, Acquia - India)
Jacob is the country head for Acquia India, where he manages all alliances, business development and services in the region. He is an experienced trainer, project manager, developer and scrum-master with 14 years of experience building great web experiences, and seven with Drupal.
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