Digital Marketing Workshop
Sale Date Ended
For Complete Event Details - Click here
Contact Details : Ranjeet Passi @ 09711199305
Key Take Away
This two day program aims to give you an overview of all marketing channels available under digital media [Display, mobile, search and social] and let you understand the bigger picture of digital marketing, quickly.
Session One: Display Advertising
- Introduction to online marketing concepts
- What are different ad formats and how to use it in effective and interesting way?
- How ad inventory is bought and sold on internet?
- Why is targeting important and how to leverage it?
- Ad Networks. Are all Ad Networks same? What role Ad Networks can play in your marketing efforts? How to evaluate an Ad Network?
- How to allocate your advertising budget? Tips and Best practices.
- How to track the effectiveness of your campaign?
- Group Assignment
Session Two: Search Engine Marketing
- The Basics of Search Marketing
- How Paid Search Marketing process works and how you can use it effectively?
- How Google AdWords bidding process works?
- What role Search can play in the overall marketing mix?
- Can Search advertising and Social advertising be used together?
Session Three: Social Media Marketing
- How to arrive at a social media strategy aligned to business objectives
- How to select platforms that work for your business - an integrated approach
- How to set realistic goals for your brand
- Content Strategy - Why it's critical for the brand
- The Art and Science of Creating and Curating Content
- How to map, measure using free and paid-for tools
Session Four: Mobile Marketing
- Mobile Marketing is beyond SMS Marketing. Understand the new mobile landscape
and Mobile marketing ecosystem – Various players and platforms involved in mobile marketing system.
- WAP banner advertising, How to leverage it for your brand?
- Does your brand need an app? How you can use apps for marketing
- Do I need an app or a Wap site?
- How to leverage mobile games to your advantage?
- Which are the different mobile Ad Networks available? How to leverage Mobile ad networks?
- How you can use SMS marketing in more interesting and creative way
- How mobile can provide various targeting possibilities?
- Are QR Codes useful? How QR Codes can be used creatively and effectively?