Digital Marketing Workshop

This workshop will cover an overview of the digital ecosystem, the core concepts with relevant examples to support understanding of digital marketing.

Audience:

Ideal for people who needs an understanding of digital marketing concepts and its functioning like

• Top line business executives
• Marketing heads
• Business heads
• Corporate leaders of small and mid size organizations

Course Outline:

Session to include business examples, hypothetical business scenarios, discussions, myth busters during the course of the session.

Module 1 - Introduction • Why Digital marketing • Paid Owned and Earned media • Digital fit • Introduction to Digital marketing

Module 2 - Digital marketing processes • Creating website • Organic marketing on search engines • Social media management • Online advertising • Local marketing • Email marketing • Mobile and video marketing • E-commerce

Module 3 - Strategy • Digital marketing strategy • Web analytics • Marketing automation • Digital marketing skills

Module 4 - Wrap up

Recap Q and A