Inclusive of GST and Lunch
Sale Date Ended
Inclusive of GST and Lunch
Sale Date Ended
Inclusive of GST and Lunch
Sale Date Ended
This workshop will cover an overview of the digital ecosystem, the core concepts with relevant examples to support understanding of digital marketing.
Audience:
Ideal for people who needs an understanding of digital marketing concepts and its functioning like
Course Outline:
Session to include business examples, hypothetical business scenarios, discussions, myth busters during the course of the session.
Module 1 - Introduction • Why Digital marketing • Paid Owned and Earned media • Digital fit • Introduction to Digital marketing
Module 2 - Digital marketing processes • Creating website • Organic marketing on search engines • Social media management • Online advertising • Local marketing • Email marketing • Mobile and video marketing • E-commerce
Module 3 - Strategy • Digital marketing strategy • Web analytics • Marketing automation • Digital marketing skills
Module 4 - Wrap up
Recap Q and A