Digital Marketing for Customer Acquisition May 16 & 17 2013 - Bangalore

Digital Marketing for Customer Acquisition May 16 & 17 2013 - Bangalore


  • Early Bird Registration

    Sale Date Ended

    INR 19006
    Sold Out
  • Regular Registration

    Sale Date Ended

    INR 22360
    Sold Out
  • Group Registration

    Sale Date Ended

    INR 19006
    Sold Out

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About The Event

Workshop Overview

The paradigm of Lead Generation & converting it into Sales is changing in the digital media. With a host of platforms & tools, new methods of lead generation have evolved which are cheaper and better. This workshop will provide best and the latest of models, tools and techniques to leverage Digital Marketing for your Lead Generation & Sales efforts.

Key Promises

  • What's the latest & the greatest in Digital Marketing for Lead Generation?
  • How to make strategic choices about the digital media platforms for lead generation?
  • What are the tools & techniques to drive traffic. Get an in-depth analysis for 4 of them?
  • How to Listen on social platforms & Engage for lead generation?
  • How to build a loop of audience aggregation and content marketing?
  • How to nurture your leads to drive more profitability?
  • How to measure & analyze the performance of your lead generation efforts?
Who Should Attend
  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • Brand Managers and Media Planners
  • CXOs
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • Management Students

 Fee*: Rs 19,900  (+12.36% service tax) 

*This includes self study Social Media course worth US$99 (Rs 5000).

Curriculum & Schedule

Day I Session Details Day II Session Details
8:30 - 9:30 Networking Tea / Coffee 8:30 - 9:30 Networking Tea / Coffee
9:30 - 11:30 Overview of Pradigm Shift for Lead Generation through Digital Media 9:30 - 10:00 Audience Aggregation through Content Marketing
11:30 - 12:00 Tea Break
10:00 - 11:30

Integration & Automation across digital media platforms & with Sales for better results

12:00 - 1:00

Leveraging Search Engine Optimization to Build Reach for Lead Generation

11:30 - 12:00
Tea Break
1:00 - 2:00 Networking Lunch
12:00 - 1:00

Optimizing Online Presense including website, landing pages & microsites for improved conversions

2:00 - 4:00

Leveraging Social Media in Lead Generation

1:00 - 2:00 Networking Lunch
4:00 - 4:30
Tea Break
2:00 - 3:00

Leveraging Drip Email Marketing for Maturing & Nurturing Leads

4:30 - 5:30

Leveraging Online Advertisement to Generate Relevant Traffic for Lead Genearation

3:00 - 3:45

User Profiling & Message Personalization on Digital Media

3:00 - 5:30

Open Q&A, Feedback & Closure


  • Account on LinkedIn, Facebook and Twitter. If you are not an active user - start using them actively for atleast 1 week before your workshop.

  Notes - Please ensure that you carry your laptop to the workshop you attend.  

Refund Policy & Payment Terms

  1. Once enrolled the registration fee will not be refunded, however the participant can attend a future Workshop organised by Digital Vidya within 6 months from the date of registration. Alternatively, the participant can transfer the registration fee to someone else, who will need to attend the workshop within 6 months from the date of initial registration.

  2. Registration for our training is only confirmed on receipt of the payment. We don't accept payments at the venue.

  3. Discounts (e.g. Earlybird discount) are only applicable if we receive the payment within the discount period. We typically close the registrations 1 week before the start of our trainings.


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