Book Online Tickets for digital marketing workshop For 2Days, Chennai.   DIGITAL MARKETING TRAINING    Part 1: Strategy   •        Digital Marketing Strategy   •        Market Research   •   

digital marketing workshop For 2Days

Saturday, 28th Oct 2017 | 10:00 AM to 06:00 PM IST
No:18/A29, 3rd Cross Street, SIPCOT IT Park, ,Siruseri, ,Behind ITM Busubess School, Chennai, Tamil Nadu, India

 

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About The Event

 

DIGITAL MARKETING TRAINING 

 

Part 1: Strategy

 

•        Digital Marketing Strategy

 

•        Market Research

 

•        Crowd sourcing

 

•        Digital Strategy and Planning

 

Part 2: Engagement

 

1. Search Engine Optimization (SEO)

 

•        SEO Fundamental & Concepts

 

•        Keyword Research

 

•        Conceptual Analysis

 

•        Link Building tips & techniques

 

•        Keeping track over the success of paid result

 

•        On page optimization

 

•        Off page optimization

 

•        Google Updates

 

•        SEO Tools operations & Management

 

2.Search Engine Marketing (SEM)

 

Google Adwords (PPC)

 

•        Introduction to online advertising and adwords

 

•        Adwords account and compaign basics

 

•        Adwords Ad Formats

 

•        Policies and Ad Quality issues

 

•        Adwords Targeting and Placement

 

•        Adwords Bidding and Budgeting

 

•        Optimizing Performance

 

•        Display Advertising on the Google

 

•        Display network and Mobile Advertising

 

•        Performance Monitoring and Conversion Tracking

 

 

 

Bing and yahoo Ads

 

•        Introduction to Campaigns and Ad Groups

 

•        Importing Campaigns, Ad Groups and Keywords

 

•        Bidding and Traffic Estimation

 

•        Ads creation

 

•        Choosing right Keywords

 

•        Bing Ads Reports

 

•        Conversion Tracking with Campaign Analytics

 

•        Bing Ads Editor Account Management Tips

 

•        Bing Ads Editor Campaign Optimization

 

Part 3: Local Business listings and Maps

 

•        Basics Intro

 

•        How it works

 

•        Quality guidelines

 

Part 4: Social Media Optimization (SMO)

 

•        SMO Basics

 

•        Twitter Page Optimization

 

•        Facebook Page Optimization

 

•        Linkedin Optimization

 

•        Google+ Page Optimization

 

•        YouTube Optimization

 

•        Social media sites

 

•        Image Optimization and Networking

 

Part 5: Social Media Marketing (SMM)

 

•        Introduction

 

•        Twitter Ads

 

•        Facebook Ads

 

•        Micro Blogs for Business

 

Part 6: Online Reputation Management

 

•        Different types of display marketing

 

•        Retargeting and Dynamic Retargeting

 

•        Introduction to Mobile Marketing

 

•        Marketing Ecosystem of Display and Mobile marketing

 

Part 7: Email Marketing

 

•        Overview

 

•        Leads to create email lists

 

•        Email marketing planning

 

•        Email campaign

 

•        Newsletter

 

Part 8: Affiliate Marketing

 

•        Understanding Affiliate Marketing

 

•        Google Analytics

 

•        Banners, Promos, Discounts

 

•        Email campaign

 

•        Campaign measurement and Tracking

 

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