4 DAY DIGITAL MARKETING WORKSHOP WITH GOOGLE CERTIFICATE TRAINING
Digital Marketing Google Certification Course hosted by WeBind.
The Trainer Profile: Madhuri Bogawat (IIT/IIM/Symbiosis Visiting Faculty)
With a Post-Graduate in International Marketing from Symbiosis Institute of International Business, I have worked in with some of the largest National and International brands such as Zee Entertainment, Inox Leisure, Loop Mobile, Cimatron Technologies amongst others. Now, for the past 3.5 years, I run my own brand, marketing, and communication consultancy with a special focus on digital marketing, called CrimsonCobalt Digital Private Limited In a career spanning over 14 years, I have conducted several conferences on a gamut of topics including – Marketing, Media, Entertainment, Business Management, Macro-Economics, Solid Waste Management and Renewable Energy Sources. I am an expert in Digital Marketing, having worked in the industry and being at the forefront of online innovations and introduction of new products. Key amongst them are the sessions at Tata Institute of Social Sciences (TISS-SVE), Vinod Gupta School of Management (IIT – Kharagpur), various IIMs, Symbiosis University, Central and State Pollution Control Board of India (CPCB), Venture Centre (National Chemical Laboratories – NCL), Vasantdada Sugar Institute and several other management institutes amongst others. I not only facilitate as a is not only a Guest Faculty at Management Institutes but also mentor the students. A strong background in Strategy and Marketing has enabled me in assisting businesses to identify their goals and grow at a formidable pace. I also consult Small and Medium Businesses to scale up their operations.
9:30 am: Verifying Registration for the Digital Marketing Course (Grab your seats, get your laptops connected to the wifi and begin with Digital Marketing Course)
9:45 am: Ice - Breaking Session
10:00 - 12.00 pm: Introduction to Digital Marketing Course & Its Strategy Why is Digital Marketing Important? Different channels for Digital Marketing Resources required for Digital Marketing How to make your first Digital Marketing plan/ example (Digital Marketing Course - Hands-on Activity)
12:00 pm - 2:00 pm: SEM: Google Adwords/PPC (Google Certification Training) Introduction to AdWords Different types of campaigns Certification and business usage
3.45 - 5.30pm: Introduction to Search Engine Optimisation (SEO) Understand the major functions of a Search Engine What is SEO and its need? How to find/choose relevant keywords On-page optimisation Off-Page optimisation Case Study Discussion on SEO(Activity)
10:00 am - 11:30 pm: Introduction to Social Media Marketing Why Social Marketing Advantages of Social media Selling on social media and content formats
11:30 pm - 1 pm: Social Media Marketing Plan How to plan a Social Media strategy for businesses
1 - 1:45 pm: Lunch (to be carried)
1:45 - 4:30 pm: Facebook Advertising (Digital Marketing Course - Major Activity) Engaging with fans on Facebook and growing organically Advertising On Facebook – Creating And Running An Ad Facebook Insights – Understanding important metrics to measure audience engagement Ad Manager On Facebook Business Manager on Facebook Introduction to Instagram marketing
11.30 - 2.00 pm: Introduction to YouTube Marketing Youtube advertising Learn to customise your channel Video Strategies Optimise Videos for Search Paid Video Promotion
2 - 2:45 pm: Lunch (to be carried)
2.45 - 4.00 pm: Email Marketing using MailChimp Tool Email Marketing advantages and When to use it How to create an Email Marketing list Using MailChimp (Digital Marketing Course Hands-On Activity) How to develop an email list
4:00 - 4:15 pm: Doubts over Snacks (Provided)
4:15pm - 5:15pm: Project : Group Activity
5:15 pm - 5:30 pm: Certificate Distribution for the Digital Marketing Course
Who should attend this Digital Marketing Course: Working Professional/Student who wish to start a career in Digital Marketing industry. Freelancers, want to work on Digital Marketing projects independently. Small or local business owners, want to implement digital strategies on their websites and generate leads through DM platforms. Companies or individuals, hiring digital marketing freelancers or digital service companies to manage their digital Marketing services.
Workshop Address: IES Management College and Research Centre, Bandra 791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, Mumbai, Maharashtra 400050
Contact Details for this Digital Marketing Course: Phone: 9773407804 / 02239365675 Email: firstname.lastname@example.org
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You are invited to attend Digital Marketing Workshop Along with Google Adwords Certification