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Digital Marketing Google Certification Course hosted by WeBind.The Trainer Profile: Madhuri Bogawat (IIT/IIM/Symbiosis Visiting Faculty)With a Post-Graduate in Internatio

Digital Marketing Workshop Along with Google Adwords Certification


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About The Event




Digital Marketing Google Certification Course hosted by WeBind.

The Trainer Profile: Madhuri Bogawat (IIT/IIM/Symbiosis Visiting Faculty)

With a Post-Graduate in International Marketing from Symbiosis Institute of International Business, I have worked in with some of the largest National and International brands such as Zee Entertainment, Inox Leisure, Loop Mobile, Cimatron Technologies amongst others. Now, for the past 3.5 years, I run my own brand, marketing, and communication consultancy with a special focus on digital marketing, called CrimsonCobalt Digital Private Limited In a career spanning over 14 years, I have conducted several conferences on a gamut of topics including – Marketing, Media, Entertainment, Business Management, Macro-Economics, Solid Waste Management and Renewable Energy Sources. I am an expert in Digital Marketing, having worked in the industry and being at the forefront of online innovations and introduction of new products. Key amongst them are the sessions at Tata Institute of Social Sciences (TISS-SVE), Vinod Gupta School of Management (IIT – Kharagpur), various IIMs, Symbiosis University, Central and State Pollution Control Board of India (CPCB), Venture Centre (National Chemical Laboratories – NCL), Vasantdada Sugar Institute and several other management institutes amongst others. I not only facilitate as a is not only a Guest Faculty at Management Institutes but also mentor the students. A strong background in Strategy and Marketing has enabled me in assisting businesses to identify their goals and grow at a formidable pace. I also consult Small and Medium Businesses to scale up their operations.

Workshop Curriculum


9:30 am: Verifying Registration for the Digital Marketing Course
(Grab your seats, get your laptops connected to the wifi and begin with Digital Marketing Course)

9:45 am: Ice - Breaking Session

10:00 - 12.00 pm: Introduction to Digital Marketing Course & Its Strategy
Why is Digital Marketing Important?
Different channels for Digital Marketing
Resources required for Digital Marketing
How to make your first Digital Marketing plan/ example (Digital Marketing Course - Hands-on Activity)

12:00 pm - 2:00 pm: SEM: Google Adwords/PPC (Google Certification Training)
Introduction to AdWords
Different types of campaigns
Certification and business usage

2.00 - 2:45 pm: Lunch (to be carried)

2:45 - 5:30 pm: SEM: Google Adwords/PPC (Google Certification Training) 
Google AdWords Account Structure
Basic Advertising Metrics
Keyword Planner
Conversion tracking
Account creation (Digital Marketing Course - Hands-on Activity)


10:00 - 1.00pm: SEM: Google Adwords & Search Advertising
Introduction to Search
Keywords and Match Types
Creating Search Ads
Bid Strategies and Bid Modifiers
Quality Score
Google Keyword Planner (Digital Marketing Course - Hands-on Activity)

1 - 1:45 pm: Lunch (to be carried)

1.45 - 3.30pm: SEM: Google AdWords Display, Video, Mobile, Shopping overview

3:30 -3:45 pm: Snacks (Provided)

3.45 - 5.30pm: Introduction to Search Engine Optimisation (SEO)
Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
On-page optimisation
Off-Page optimisation
Case Study Discussion on SEO(Activity)


10:00 am - 11:30 pm: Introduction to Social Media Marketing
Why Social Marketing
Advantages of Social media
Selling on social media and content formats

11:30 pm - 1 pm: Social Media Marketing Plan
How to plan a Social Media strategy for businesses

1 - 1:45 pm: Lunch (to be carried)

1:45 - 4:30 pm: Facebook Advertising (Digital Marketing Course - Major Activity)
Engaging with fans on Facebook and growing organically
Advertising On Facebook – Creating And Running An Ad
Facebook Insights – Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Business Manager on Facebook
Introduction to Instagram marketing

4:30 -4:45 pm: Snacks (Provided)

4:45 - 5:30 pm: Facebook Insights


10:00 - 11.30 am: Twitter & LinkedIn Ads
Twitter Ads & Analytics
LinkedIn Advertising - Ad Types

11.30 - 2.00 pm: Introduction to YouTube Marketing
Youtube advertising
Learn to customise your channel
Video Strategies
Optimise Videos for Search
Paid Video Promotion

2 - 2:45 pm: Lunch (to be carried)

2.45 - 4.00 pm: Email Marketing using MailChimp Tool
Email Marketing advantages and When to use it
How to create an Email Marketing list
Using MailChimp (Digital Marketing Course Hands-On Activity)
How to develop an email list

4:00 - 4:15 pm: Doubts over Snacks (Provided)

4:15pm - 5:15pm: Project : Group Activity

5:15 pm - 5:30 pm: Certificate Distribution for the Digital Marketing Course

Who should attend this Digital Marketing Course:
Working Professional/Student who wish to start a career in Digital Marketing industry.
Freelancers, want to work on Digital Marketing projects independently.
Small or local business owners, want to implement digital strategies on their websites and generate leads through DM platforms.
Companies or individuals, hiring digital marketing freelancers or digital service companies to manage their digital Marketing services.

Workshop Address:
IES Management College and Research Centre, Bandra
791, S.K. Marg, Bandra Reclamation, Opp Lilavati Hospital, Mumbai, Maharashtra 400050

Contact Details for this Digital Marketing Course:
Phone: 9773407804 / 02239365675


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