includes Lunch and Tea/Coffee
Sale Date Ended
includes Lunch and Tea/Coffee
Sale Date Ended
The objective of the workshop is to arm you with the understanding of the digital marketing methods and their appropriate and effective use in the marketing mix of your customers. The emphasis in this workshop will be on developing the fundamental concepts along with practical application in a simple - to - understand manner. We expect participants of this workshop to be able to create and implement digital strategies with greater efficiency and effectiveness for their customers.
This course is designed by subject experts and aims at covering the various digital marketing and advertising concepts along with the knowledge of relevant analytical tools. The major digital marketing tools covered in this course are social media marketing, display advertising, search engine marketing, mobile marketing, online video and social media analytics.
Join this programme to acquire practical knowledge and skill-sets which are essential to implement digital strategies for your clients.
The effect of the internet and related technologies is more profound than any other revolutions in the modern era. The world is going digital, so is the marketing. The digital landscape is changing the way we do marketing & advertising. The internet's share in total advertising revenue is expected to double from 8 per cent in 2013 to 16 per cent in 2018, according to a report by the Confederation of Indian Industry (CII) and PricewaterhouseCoopers (PwC). Digital marketing is becoming an important channel that firms are using to reach out and connect to consumers. It has become critical for Experiential, Advertising and Public Relations agencies to understand this medium and use these technologies so as to be able to service their customers better.
The broad over view of the topics that will be covered in the workshop are:
Display Ads and Analytics - Learn how to develop Display Ads and monitor their effectiveness.
Search Engine Marketing (SEM) - Learn how to effectively run ads on Search Engines.
Mobile Advertising - Learn how to advertise effectively using the mobile, QR codes etc.
Social Media Marketing (SMM) - Learn how to build brand, generate leads & aggregate audience on Social Media.
Web Analytics - Learn how to make business decisions from the metrics available in Digital.
*The workshop will be peppered by relevant case studies and practical exercises.
Professionals in Experiential, Advertising and PR agencies responsible for developing or implementing organization’s online strategy such as the Sales/Marketing/Business Head, Chief Strategist, Account Heads, Creative Head, Client Servicing Head.
Entrepreneurs, CEO’s and COO’s in the Experiential, Advertising and PR agencies who need to maximize online channels for growing their business.
RP Singh is a digital marketing specialist with over 14 years of digital and new media experience of working in APAC & Middle East.
In his current role as Chief Executive Officer of Sirez Group, RP looks after 6 companies under Sirez umbrella viz. Sirez, Kontent Cafe, Squarecoins, MRP Digital, Apptology and Sample&Try. He has experience of working with leading media networks like WPP and Starcom MediaVest Group.
During his professional journey, RP has served organizations such as GroupM, Starcom, Ogilvy, Trident Group and Smile Interactive and has worked on brands like P&G, General Motors, Amex, Diageo, Qualcomm, Nokia, Lufthansa, Pepsico, Economist, British Airways, GSK, Tourism New Zealand, HSBC, Ford, Perfetti Van Melle, Akzo Nobel, Apollo Tyres, GE Money and Hero Honda among others.
RP believes that Digital is just a mindset change, which every marketer should undergo as early as possible in his career, there is nothing special about Digital Marketing which anyone can’t learn. Digital is not about technology, rather it is about consumer. RP has trained over 2,000 marketers so far as a trainer in Digital Marketing.
RP has successfully launched Asia’s 1st Content Marketing Conference in India known as CMS Asia. He is a digital columnist on ClickZ, an active blogger and a visiting faculty at leading B Schools.
Neel Juriasingani has over 9 years of experience in marketing, strategy, product development, Mobile Advertising, Couponing, Classifieds, Mobile Commerce and Mobile Apps. He was instrumental in developing Bharti Airtel's strategy for mobile advertising, where apart from building the Ad serving platform, partner ecosystem, advertising business model and Ad products, he launched some of India's biggest & earliest mobile Advertising campaigns for Pepsi, Lays, Nokia, Suzuki, etc.
Neel also launched commerce services like "mChek on Airtel", one of India's first mobile-commerce services and “Airtel Deals”, India’s first mobile couponing platform. In his most recent stint, he worked as the Head of pricing & trading for the APAC region for Nokia's Digital and Mobile Advertising vertical (Local Commerce). He has also featured as "The Economic Times Young Leader, 2011”, recognized as amongst the top 22 brightest young professionals in India by The Economic Times & ISB.
For more information Call -
Sanjeev Sareen: +91-9810267244
Deepak Madan: +91-9811203583
We are a team of industry veterans who want to create a difference in the world of professional learning and training. The world around us has changed tremendously and continues to do so at a fast pace. New trends and technologies are evolving at a rapid pace, further adding to the pace of the global change.We have keenly observed these patterns and have ourselves evolved and adapted to the tectonic changes around us. We believe that these evolving patterns need to be harnessed and brought on to a common platform for creating the greatest value for society.
This belief is the genesis of - The Human Education Network(THEN)- our venture into the field of education with a fresh approach to delivering learning.
For more information log on to : www.theninc.org/edu/