Digital Marketing Training For Small and Medium Business

Digital Marketing Training For Small and Medium Business


  • SMB-GOA-With

    With Laptop, also includes Breakfast and Lunch.

    Sale Date Ended

    INR 15000
    Sold Out
  • SMB-GOA-WithOut

    Without Laptop, also includes Breakfast and Lunch.

    Sale Date Ended

    INR 14000
    Sold Out

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About The Event

This digital marketing program is designed for small business with an intention to empower business owners to manage their marketing on their own. With the growth of internet penetration as more users move online it will become imperative for business to draw customers through digital marketing. Since digital marketing is a direct to customer channel, in the process a lot of customer data is generated which is critical to business and hence will make sense for business owners to learn and implement.


Digital Marketing Training For SMB Details:


-Understanding Domain, Sub Domains, Server, CMS.
-Website Setup on WordPWeress. Wordpress is an open source CMS platform on which a basic website can be created within minutes.
-Web Page Content Essentials. Content on a webpage is the most crucial element of the website since the content works as your salesman, your online rep and works towards acquiring the customer, its imperative to have the basics right.


Understand CPC, CPM, CPA,CTR, Rates and other terms and terminologies.
Google adwords account setup, My client center Account, Billing and Hierarchy
Search Campaign Creation, Bidding, Keyword Planner, Bid adjustments, Automated bidding, Optimisation Techniques.
Conversion setup and tracking, Understanding key conversion metrics to ensure right ROI. Impression shares, segment data analysis.
Display Ads, Remarketing set up, bidding strategies, frequency cappiing, Ad formats and ad creation
Video Ads- Targeting, Remarketing, Bidding Formats


Social Media
Facebook- Content Strategy, Facebook Ads, Instagram Ads, Hashtags, Facebook Contests, Remarketing, User targeting.
Twitter- Understanding terms, levearging trends, Twitter Ads, Strategy, Remarketing
Linkedin - Linkedin Ads, Audience targeting,
You Tube- Channel Creation, Annotations, Cards
Social Media Analytics / Monitoring- Monitoring Tools Like Hootsuite, Tweetdeck, Social Mention


Search Engine Optimisation
SEO On Page- Html Tags, SEO essentials, multiregional targeting,
SEO Off Page- No Follow links, link building, backlink checker
Search Operaor, Competitor tracking strategies, seo/content strategy
Goole Webmaster tool- SEO data analysis, Disavow tool


Email Marketing
Email Campaign Creation on Mail Chimp, Mail customisation and personalisation.
Email Automation , Inbound marketing strategies and setting drip campaign


Mobile Marketing
Mobile app promotions, Techniques to improve downloads and usage.
Understanding Mobile App, How it works, CRM, Why?
Understanding the world of missed calls
SMS marketing Campaigns
ASO(App store optimisation)


Google Analytics
Google analytics setup, understanding how google analytics
Goal settings, creating channels, dimensions and metrics
Understanding key metrics- pageviews, soucre, medium, bounce rate, segments, sessions
Multi channel funnels, conversion sources, goal analysis, Understanding customer demographic and behavioural aspects.


Who Should Attend ?
Business Owners
Business Decision Makers.




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