DIGITAL MARKETING

Introduction:

Who are you trying to reach? 

This should be the most crucial factor when choosing a medium, and therefore should also be the most heavily researched.
Organizations face more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses.

74% of marketing professionals have focused on converting leads to customers, while over half prioritized increasing traffic to their website.
Customer personas for your target audience should be created and analyzed, meaning your team knows everything from the first social site your audience visits to the hashtags they use.

What You’ll Learn :

• Approaches to convert social media contacts into profitable business clients
• How to create professional Facebook pages, Twitter hashtags, and LinkedIn profiles
• Different strategic approaches for varying social media platforms
• Ways to make it easy to refer your information to other potential clients
• Guidelines to utilize customer reviews and testimonies to build credibility
• Tips to engage prospective clients and quickly turn conversations into sales

Target Audience:

Who Will Benefit

Sales managers, sales staff, marketing professionals, business owners, and those who want to learn effective social media strategies for converting potential online customers into solid revenue.

Course Outline:

Digital Marketing

• Top brand challenges
• Understanding the customer journey
• Digital Marketing listening and monitoring

Developing a Digital Marketing Plan

• Influences and how they relate to your brand
• How to start and questions need asking
• How to better identify target markets

Digital Contents:

• How to influence the customer journey and convert leads with content
• How to create content that is relevant, valuable and ownable
• Tools to integrate your digital advertising seamlessly with offline

Social Media Channels (Choosing the Right Channels for Your Brand)

• Google Adwords & Keywords, Facebook, Twitter, YouTube & LinkedIn

Campaign Execution

• Social media crisis and fire drills
• Success metrics

Future of Social Media