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Who are you trying to reach?
This should be the most crucial factor when choosing a medium, and therefore should also be the most heavily researched.
Organizations face more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses.
74% of marketing professionals have focused on converting leads to customers, while over half prioritized increasing traffic to their website.
Customer personas for your target audience should be created and analyzed, meaning your team knows everything from the first social site your audience visits to the hashtags they use.
What You’ll Learn :
Who Will Benefit
Sales managers, sales staff, marketing professionals, business owners, and those who want to learn effective social media strategies for converting potential online customers into solid revenue.
Developing a Digital Marketing Plan
Social Media Channels (Choosing the Right Channels for Your Brand)
Future of Social Media