Digital Marketing

Digitization has revolutionized marketing. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. New social media have brought onto the public stage word-of-mouth conversations driving brand awareness and brand loyalty, and user-generated content on review and ratings sites making or breaking demand for products or services.

 This course is designed to help executives master the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, mobile advertising and commerce, digital advertising etc.

 Google Adwords

 Introduction to Google AdWords

• How AdWord works
• Cost and Bidding of AdWords
• Cost per Click, Cost per Impression bids
• Placement of Ads
• AdRank – How Google determines which ads appear where
• Setting up your AdWords Account

 Keywords

 Importance of Keywords & How Keywords work

• Building your Keyword list
• Techniques for improving your Keyword list

Facebook

• How does Facebook Algorithm work
• Using Facebook Live
• Page vs Group vs Individual accounts
• How campaigns works
• How to reach out to your target audience
• Facebook for personal branding
• Case Studies – Best practices

 Twitter

 How does search work on Twitter

• Personal branding and content development
• How to find and participate in right topics
• Connecting with thought leaders
• Running promoted campaigns to gain attention
• Case Studies – Best practices

YouTube

 Understanding how YouTube works

• Monetization of content on YouTube
• Video types that works on YouTube
• Case Studies – Best practices

 LinkedIn

 Overview of LinkedIn

• Using Linkedin Pulse to become a thought leader
• Power of Virality and smart replies
• Becoming part of relevant groups and understanding right content

Target Audience

This seminar is designed for marketing professionals , mid to senior level marketers, who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available.