Digitization has revolutionized marketing. From tablets and big data to new customer monitoring tools and the global emergence of social networking, recent technology has revolutionized the modes of communication through which businesses and brands engage with consumers. New social media have brought onto the public stage word-of-mouth conversations driving brand awareness and brand loyalty, and user-generated content on review and ratings sites making or breaking demand for products or services.
This course is designed to help executives master the new rules of marketing in the digital age, covering a range of topics that include search marketing, social network marketing and analytics, mobile advertising and commerce, digital advertising etc.
Introduction to Google AdWords
Importance of Keywords & How Keywords work
How does search work on Twitter
Understanding how YouTube works
Overview of LinkedIn
This seminar is designed for marketing professionals , mid to senior level marketers, who are involved in interactive marketing strategies and would like to gain a practical understanding of the latest techniques and tools available.