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1 Month Digital Marketing - Google Certification Program
WeBinds 1-month Digital Marketing Course is an exclusive hybrid program curated by leading marketing strategists with a cumulative experience of 50+ years. The hybrid model gives the learners, an opportunity to invest proportionate time in classroom hands-on learning, as well as online interactive learning and 1 to 1 personalized experience with the expert trainers. The course starts Digital Marketing from the basics and progressively skilling the participant enough to run a complete campaign on her/his own. The modules have been systematically assembled so as to form a storyboard pattern and equip learners with the day-to-day working of a Digital Marketing agency or team. This program will make the learners get armed with Digital Marketing as a life skill besides offering a holistic 360 degrees super specialization perspective. Business owners and founders have the added advantage of an exclusive Business Consultancy session devising growth strategies. While students and professionals can avail the Career Consultancy by our experts to get assistance in the career with the advantage of 3 Google certificates.
65 hours of Classroom training completely hands-on; 3 Google Certifications & 1 WeBind Certification; 8 Online Live & interactive Case-study learning during weekdays; 4 expert trainers; 8 industry case studies; 6 industry live projects; 10 software & tools.
Program Curriculum:
Module 1: Basics Of Digital Marketing
Module 2: Wordpress/Website building
Module 3: Search Engine Optimisation (SEO)
Case Study (Online Weekly Session)
Module 4: Google Adwords Certification Training
Case Study of an FMCG brand on Google Adwords
Live Project: You will be setting up, launching and optimizing a Google Adwords campaign and spending real money. The project will help you understand how businesses use this effective pull marketing channel.
Module 5: Google Analytics Certification Training
Case Study (Online Weekly Session)
Module 6: Business Use of Social Media Marketing
Module 7: Facebook Marketing and Facebook Adverts (Hands-on)
Module 8: Instagram Marketing (Hands-on)
Module 9: Twitter & LinkedIn Marketing (Hands-on)
Case Studies on Social Marketing Channels
Module 10: Email Marketing
Module 11: Mobile Marketing
Module 12: Lead Generation for Business
Learn the art of generating Leads online & converting them into Paying Customers by digital business building techniques.
Module 13: E-commerce: Online store building & marketing
Module 14: Affiliate Marketing
6 Months Course Validity
In-case if you miss any of the training session (online or classroom) or wish to re-attend any module you can join any of the same in any of upcoming batches within 6 months of your enrollment without any extra cost.