Digital Marketing for Lead Generation & Sales Oct 26 - Nov 16 Online

Digital Marketing for Lead Generation & Sales Oct 26 - Nov 16 Online

 

  • Early Bird Registration

    Sale Date Ended

    INR 14230
    Sold Out
  • Regular Registration

    Sale Date Ended

    INR 16742
    Sold Out
  • Group Registration

    Sale Date Ended

    INR 14230
    Sold Out

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About The Event

Course Overview

The paradigm of Lead Generation & converting it into Sales is changing in the digital media. With a host of platforms & tools, new methods of lead generation have evolved which are cheaper and better. This workshop will provide best and the latest of models, tools and techniques to leverage Digital Marketing for your Lead Generation & Sales efforts.

Key Promises

  • What's the latest & the greatest in Digital Marketing for Lead Generation?
  • How to make strategic choices about the digital media platforms for lead generation?
  • What are the tools & techniques to drive traffic. Get an in-depth analysis for 4 of them?
  • How to Listen on social platforms & Engage for lead generation?
  • How to build a loop of audience aggregation and content marketing?
  • How to nurture your leads to drive more profitability?
  • How to measure & analyze the performance of your lead generation efforts?
Who Should Attend
  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • Brand Managers and Media Planners
  • CXOs
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • Management Students

 Fee*: Rs 14,900 (+12.36% service tax) 

**Includes self study Social Media Marketing course worth Rs 6000 [US$ 99] 

Course Agenda

Paradigm Shift in Online Marketing for Customer Acquisition
  • The changed face of customer acquisition funnel.
  • Explosion in # of channels to reach potential buyers.
  • Rule based personalization of marketing at internet scale.
  • The rise of art & science of online persuasion.

Interest Based Targeting
  • Search Engine Marketing & Ads on niche blogs/websites.
  • Search Engine Optimization & Content Marketing.
  • Joining conversations on Social Media.
  • Influencers outreach on Blogs, Twitter & other Social Media platforms.
  • Word of Mouth Marketing.
  • Reach out on commercial email lists.

Demography Based Targeting
  • Facebook & LinkedIn Ads.
  • Google Ads for the web.
  • Converting email addresses to complete profiles.
  • Progressive profiling of engaged visitors.

Behavior Based Targeting
  • Google Adwords Remarketing.
  • Personalized promotions over email.
  • Customizing website elements based on current behavior.

Engagement Magnets
  • Content based engagement magnets: guides, case studies, webinars.
  • Tool based engagement magnets: audits, strategy toolkits, worksheets.
  • Performance comparison of engagement magnets.

Repeated Communication for Demand Generation
  • Social platforms for repeated communication.
  • Email lists for repeated communication.
  • Marketing patterns to grow email lists.
  • Repeating communication through remarketing/retargeting.

Conversion Optimization
  • Understanding the buyer's psyche.
  • Designing user flows across your website, emails and other touchpoints.
  • The framework for online persuasion for lead generation & sales.
  • Visualizing micro funnels to track buyers through the purchase process.
  • Landing page optimization & A/B testing.

Lifecycle Emails & Lead Nurturing
  • Identifying stages in buyer's lifecycle to make leads sales-ready.
  • Designing lifecycle emails & website customizations.
  • Drip email marketing for lead nurturing.

 
Pre-requisite
  • Account on LinkedIn, Facebook and Twitter. If you are not an active user - start using them actively for atleast 1 week before your course.  

Refund Policy & Payment Terms

  1. Once enrolled the registration fee will not be refunded, however the participant can attend a future course organised by Digital Vidya within 6 months from the date of registration. Alternatively, the participant can transfer the registration fee to someone else, who will need to attend the course within 6 months from the date of initial registration.

  2. Registration for our training is only confirmed on receipt of the payment. 

  3. Discounts (e.g. Earlybird discount) are only applicable if we receive the payment within the discount period. We typically close the registrations 1 week before the start of our trainings.

 

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