DigiMak - (Digital Marketing Course) - NOIDA

DigiMak - (Digital Marketing Course) - NOIDA

 

  • Regular Ticket - Tea, Snacks, Lunch Included

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    INR 2500
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About The Event

Program Objective
 

This Digital marketing course is designed to provide 360° perspective of Marketing of Products and Services in Digital Space. 3 ways learning approach.

  • Learning via Trainer from Scratch
  • Practicing with Trainer in same time
  • Work on a live project in the area of digital strategy
     

Benefits
 

  • Participation Certificate.
  • With distinguish Industry expert
  • Selected students get live project
  • Instructor led focused training course.
  • Connect students with requirements in industry.
  • Prepare students with add on knowledge, for better placements.
     

Why to do at this time?
 

Today, every organization need is to go Digital. So in their recruitment they look Digital Marketing credentials in a candidate, who specialize Marketing, sales and HR.
The best way to learn is from Industry experts. Who have spent substantial years in doing the same for brands? Real time case studies and quizzes keep you engage in the Workshop.
 

Who Should Attend?
 

This course is highly relevant to marketing students as their syllabus doesn’t meet the industry needs. You can make the most out of it if you are among the following categories:
 

  • Management students – Should be very relevant to students opting for Marketing in their Graduate or Post graduate education.
  • Buddy Entrepreneurs – who need to understand Digital Marketing to maximize online channels for growing their business
  • Graduates and Job seekers - to gain knowledge in a truly niche industry to fast-track their career with many jobs and exciting career opportunities.
     

Course detail

TopicsIncludesDuration
Registration 9.00 AM – 9:30 AM
Overview of Digital marketing
  • Digital Marketing landscape
  • Internet Facts and statistics
  • Approach to Web Design
  • Components in Online Space
10.00 AM - 11.45 AM
Search Marketing
  • What is SEO ?
  • Process and methodology
  • Off page and On page activities
  • Link building & content creation
  • Key word analysis, process and optimization
  • Top SEO tips
  • Understanding the PPC model
  • SEM landscape
  • Google Adwords walk through
  • Landing pages and their importance
10.00 AM - 11.45 AM

                                                          Tea Break

11.45 AM - 12.00 PM
Digital Display Advertising




Email Marketing
  • Understanding Display advertising
  • Types of banners and concepts
  • Inventory management
  • Video banners
  • Ad serving, tagging, analyzing and reporting
  • Email Marketing campaigns
  • Designing Techniques for E-mailers
12.00 PM - 01.30 PM

                                                           Lunch Break

01.30 PM - 02.15 PM
Social Media Marketing
  • Understanding components of Social Media Marketing
  • Tracking & Monitoring platforms
  • How to use blogs, forums and discussion boards
  • What is Online PR and its channels
02.15 PM - 04.00 PM

                                                        Tea Break

04.00 PM - 04.15 PM
Mobile Marketing



Web Analytics
  • Trends in Mobile
  • Opportunities
  • Mobile Apps
  • Mobile Devices & Mobile Advertising
  • What is Website Analytics?
  • Measuring website traffic
  • Setting up goal
04.15 PM - 05.15 PM
Conclusion
  • Concluding remarks
  • Q & A
05.15 PM - 05.30 PM


Deliverables & Take away
 

After attending this Program, you will have a clear understanding of Digital Marketing Space. You will be able to do basic digital marketing for yourself. Can work on a live project or apply for freelance jobs. You will also be aware about job opportunities in this area and the path to crack them. Participation certificate.

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