Digital Marketing and Lead Generation

Who are you trying to reach?

This should be the most crucial factor when choosing a medium, and therefore should also be the most heavily researched.

Organizations face more and more challenges when it comes to digital marketing. With growth and revenue a priority for most businesses.

74% of marketing professionals have focused on converting leads to customers, while over half prioritized increasing traffic to their website.

Customer personas for your target audience should be created and analyzed, meaning your team knows everything from the first social site your audience visits to the hashtags they use.

What You'll Learn :

• Approaches to convert social media contacts into profitable business clients
• How to create professional Facebook^® pages, Twitter^® hashtags, and LinkedIn^® profiles
• Different strategic approaches for varying social media platforms
• Ways to make it easy to refer your information to other potential clients
• Guidelines to utilize customer reviews and testimonies to build credibility
• Tips to engage prospective clients and quickly turn conversations into sales

Who Will Benefit

Sales managers, sales staff, marketing professionals, business owners, and those who want to learn effective social media strategies for converting potential online customers into solid revenue.

Course Outline:

Google Adwords & Keywords

• How Google AdWords Works
• Cost and Bidding strategies of AdWords
• Cost per Click, Cost per Impression bids
• Placement of Ads
• AdRank – How Google determines which ads appear where
• Lead Generation through Google Adwards

Facebook

• How does Facebook Algorithm work
• Using Facebook Live
• Page vs Group vs Individual accounts
• How campaigns works
• How to reach out to your target audience
• Facebook for personal branding
• Case Studies – Best practices
• Lead Generation
  • Facebook Ads – Create and promote your own ads
  • Create online brand ambassadors

Twitter

• How does search work on Twitter
• Personal branding and content development
• How to find and participate in right topics
• Connecting with thought leaders
• Running promoted campaigns to gain attention
• Case Studies – Best practices
• Lead Generation
  • Schedule your tweets
  • Use Bitly.com
  • Easy on the hashtags
  • Go for paid tweets and ads

YouTube

• Understanding how YouTube works
• Monetization of content on YouTube
• Video types that works on YouTube
• Case Studies – Best practices
• Lead Generation
  • Serialized videos
  • Add relevant links to your YouTube videos
  • Use keywords in the video title

LinkedIn

• Overview of LinkedIn
• Using Linkedin Pulse to become a thought leader
• Power of Virality and smart replies
• Becoming part of relevant groups and understanding right content
• Lead Generation
  • Search for connections and request an introduction
  • Linked In Ads
  • Play fair when building your lead list
  • Stay active and relevant