Developing an Effective and Compliant Health Care Marketing Program

Developing an Effective and Compliant Health Care Marketing Program


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About The Event

This training program will offer a brief review of the Anti-Kickback Statute, what it is and what it prohibits. When one considers marketing health care services, compliance with the Anti-Kickback Statute is crucial, but the AKS and the regulations do not tell the whole story. One has to look to the OIG advisory opinions, the case law and OIG compliance guidance.

Why Should You Attend:
If your organization, be it a hospital, physician practice, DME provider, or any other provider offering health care services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute.

Who Will Benefit:
Hospital executives and managers
Nursing home executives and managers
Physicians, including dentists, podiatrists and chiropractors
Physician practice managers
DME provider executives and managers

Instructor Profile:
William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC, where he is the president and the CEO. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Mr. Copeland is a frequent author and speaker on health law topics.

Use coupon code 232082 and get 10% off on registration.

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