Design Thinking and Building Innovative Products

Who Should Attend:

• Middle to senior level managers who wish to hone their business and innovation skills through design thinking & product management practices
• Teams want to build synergy from the discussions in the program
• IT Professionals who would want to develop competency in the area of Market Research specific to Tech Products or interested to develop competency in the area of Product Ideation & Prototyping
• Professionals interested to develop competency in the area of traffic & conversion improvement using best practices
• An individual wants to develop a business case or build a A-Grade Pitch for funding purpose
• A Start-up Enthusiast or a Tech Entrepreneur who would like to build a product not based on whim but based on winning principles
• Client facing management consultants who wish to build their design thinking skills for effectively engaging with client firms
• Anyone who would like to crack a job as Product Manager from IT Service Sector or from different roles in IT Product Sector, you can start utilizing the same frameworks relevant to hands-on projects learnt during classroom workshop & build an upgraded resume for career movement

Objective:

• To acquaint the participants with the holistic frameworks used in product management, discover an understanding of few tools and techniques for effective product management
• To explain Market Analysis, Growth Strategies, New Product Development Proces, Product Levels & Classification, Product Strategy & Product Life Cycle as part of product management concept
• To expose participants to all aspects of product management and provide an insight into the product evaluation system
• To discuss various aspects related to product strategies, planning, market feedback, and such other topics, lastly, create awareness on Product Management as Competency

Key Takeaways:

• At the end of the workshop, you will be able to perform market research for your company or product. This would help you to decide the features which your users and buyers of the system would prefer most. You can eliminate the less important features and decide the key features for a target market. Also, this would help you in terms of reducing the overall cost of development as well as an increase in the effective utilization of resources and funds. You can build an MVP of your own using the techniques taught.
• You will be able to develop Prototype for desktop, smartphones/tablets. You will also get to know how to screen the available ideas and generate product concept, perform competitive analysis and able to relate ideas in the context of customers.
• You will be able to identify problems that you think can be the game changer in terms of various KPIs like Traffic Sessions/Visits/Visitor) or Conversion rates, derive the solution proposed, action plan, along with impacted KPI and put it in a roadmap. You can also do something different if the primary impacted KPIs are different. This workshop is for professionals interested to explore more on the impacted KPIs for Web & Mobile based products. Also, we will take you through the step-by-step process of developing a business plan for a product to make it a grand success. 
• Additionally, you will be given a certificate of participation.

Demystifying Product Management:

At the end of the workshop, you can get a holistic view of "Product Management. You will be able to use some of the design thinking frameworks at your workplace. You are definitely going to make hands dirty at the workshop. Lastly, you will be given study material and solutions to the real world business problems.

Agenda of Workshop:

Day 1: 1st Session : 9:30 AM to 1-30 PM: Market Research for Tech Products & MVP Identification

• Demystifying Product Management
• Theory covering Market Research for Tech Products
• MVP
• Hands-on project on Building MVP for Healthcare Product
• Idea Prioritization
• Q & A

Day 1 : 2nd Session : 2:30 PM to 6-30 PM : Product Ideation & Prototyping

• Hands-on project on prototype development for SaaS product
• Feature Prioritization Framework
• Hands-on project on Mobile Commerce App Design
• Building a custom feature based on the complex digital case & problem evaluation
• Q & A

Day 2: 1st Session : 9:30 AM to 1-30 PM: KPI Improvement for Consumer Tech

• Product Management Concepts-Part 1
• Design Thinking Process
• Hands-on project on KPI Improvement for Consumer Tech Products
• Q & A

Day 2: 2nd Session : 2:30 PM to 6-30 PM: Investor Pitch Development for Tech Product

• Product Management Concepts-Part 2
• Hands-on project on Development of Investor Pitch for an EdTech Product
• Q & A

Notice:

• Once tickets are booked, our team will be sending venue details to each participant along with pre-requisite study materials for workshops via mail.

About Instructor:

• Product Evangelist & YourStory featured entrepreneur
• Over half & decade of IT experience
• Ex TCS, HCL, Arcot & LG Soft
• Guest Speaker-UpGrad
• Alumnus of IIM-K & NIT-S