Decoding the D of Digital Marketing

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This Digital Marketing Training / Workshop covers different tools of digital marketing, choosing right tool in specific situation, budgeting and analysis. It also attempts to explain how to create and execute integrated digital marketing campaigns.

Topics to be covered:

1) How to win the battle of marketing with content

• - What is content marketing
• - Personas of Content Marketing- ABC of content Marketing
• - Case studies

2) Consumer Behaviour in Digital Era:

• - What is consumer behaviour
• - How is it changing
• - Digital habits and consumption patterns
• - Predicting consumer behaviour

3) EMAIL MARKETING:

• - Concept of email marketing
• - Situations in which email marketing is useful
• - Email designing
• - Email database building / buying
• - Email blasting tools
• - Challenges in email marketing