If client relationships are the heart of business success, then CRM is the valve that pumps a company's blood. Customer Relationship Management is best suited to help businesses use people, processes, and technology to gain insight into the behavior and value of customers.
This insight allows for improved customer service, increased call center efficiency, added cross-sell and upsell opportunities, improved close rates, streamlined sales and marketing processes, improved customer profiling and targeting, reduced costs, and increased share of customer and overall profitability.
There are many reasons why CRM has become so important in the last 10 years. The global market is incredibly competitive and it has become easier for clients to switch companies if they are not happy with the service they receive or want the product with the low price. One of the primary goals of CRM solution is to retain clients and protect them from competitor’s temptations.
This workshop aims to explain what CRM is in a nutshell and make it easier to realize the tremendous benefits of understanding the true essence of Customer Relationship Management. The topics to be covered are:
-Introduction to CRM
-Modules in CRM
-Why Startups need CRM?
-CRM for Indian Startups, Pro and Cons (Comparison)
-Basics of Sales Module (Leads, Opportunities, Products etc.)
-Basics of Customer Service (Case, KB, Queue etc)
-Basics of Marketing Module (Marketing List, Campaign etc.)