Corporate Storytelling

Corporate Storytelling


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About The Event



Most messages and value-points shared across the boardroom table, across mediums get lost in the din of depthless, digital, corporate jargon. Managers and leaders across the world spend frustrating hours trying to make a point and trying to make it stick until action and results are achieved.

The reason is that information and, even, good knowledge needs a buy-in, an emotional buy-in by the listeners for them to accept, understand and act upon. The answer lies in using the dynamics of old-fashioned storytelling which involves listeners at a subjective, emotional and a primal level. 

Corporate storytelling is not just an inborn gift or an acquired art but has clear-cut, scientific and neuro-psychological reasons for its success and long-term impact in all business conversations. In this workshop, inspired by the book, the HeART of STORY, understand the neuroscience behind effective storytelling and then master the skill set. It, after all, is a learnable skill.




  • Understand the structural nuances of Corporate Storytelling
  • Comprehend the impact and the influence Corporate Storytelling has on audiences
  • Convert data, details and examples of success to metaphorical conversations
  • Unleash personal presence, style and non-verbal dynamics to increase impact
  • Involve all audiences into co-creating the outcomes of all discussion through metaphors
  • Make your messages stick well enough to be implemented with precision
  • Inspire and lead groups, large and small, powerfully




15% lecture, 15% live and audio-visual demonstrations, 40% small and big group practice, 30% corrective feedback. Final practice, upon request, can be captured on video and will be submitted with key suggestions for improvement.



Workshop Dates and Locations



21 NOV


30 NOV






Raju's background is engineering, investment sales and international trade. He's widely traveled and has done business development work in multiple countries and cultures. This exposure is backed up by his education in engineering, macro-economic and educational psychologies. Over the years he has trained, coached and made keynote presentations in the areas of sales, negotiation skills, diversity, creativity & innovation, business strategy and authentic leadership. He substantiates his concepts with research from the neurosciences and tackles actual cases and best practices from the business world.


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